UX & usability research: match your platform to your user
It may sound like the most essential truth in the industry, but many organisations seem to forget: a platform customised to the end-user is more effective. To find out what your users need, you can rely on UX & usability research — and our experts are happy to help.
Build strong platforms
Adapt your platform to your users’ needs
What do we do?
Our experts would be happy to help you with UX & usability research. This is how they will make your life easier:
Why does UX & usability research matter?
UX & usability research provides insight into your user. What are they looking for? What matters to them? How does your product or service provide an answer to their questions?
A common misconception is that research like this is only useful in the first phase of product development. But that couldn’t be further from the truth: the best moment to get started with UX & usability research is right now.
Although the impact of UX & usability research is generally larger in the first stages than later on in the process, the insights it gives you are always useful – whether you’re just getting started or have already made a name for yourself in your industry. There’s always room for improvement.
Got questions about Ux & Usability Research? Let us know
Clients we’ve helped with UX & Usability research:
Our most recent UX & Usability projects
- Find out how a refreshed Drupal 9 platform delivers better user experience and higher user engagement and satisfaction.Look at this client story
A user-friendly and reliable app in healthcareDo you want to offer services online in healthcare? Make the application process easier with an app.Look at this client story
How do you transform from a mail carrier to an e-commerce pioneer?PostNL has transformed from being a mail delivery service to a digital logistics service provider thanks to a successful collaboration with iO.Look at this client story
How do you bring brands and content creators together on one platform?Famework is a platform where brands and content creators can connect. Our experts delivered the matching engine and algorithms that power the platform.Look at this client story
All-in e-commerce solutionWhen Dockx asked for an overhaul of their website and e-commerce strategy, iO did not hesitate to jump on the challenge.Look at this client story
How do you stimulate brand engagement in your community?Together with Big Green Egg Europe, we've developed an app for users and fans to interact with the brand and each other while mastering their beloved Big Green Egg BBQ.Look at this client story
How do you communicate effectively with university staff and students?Tilburg University had two important wishes for Tilburguniversity.edu, its primary channel for communication and recruitment: a new content management system and responsive websites. Intracto completely rebuilt the website in Drupal. Result: a user-friendly CMS for employees and students that was delivered in 2019.Look at this client story
How do you unify a fragmented story from diverse users?We set up a user-friendly and strong platform with Volvo, creating a straightforward brand story. Discover the case!Look at this client story
iO is a true end-to-end partner. We are experts in strategy, content, technology, and marketing – hundreds of wizards in their respective fields who use their experience to help organisations like yours grow digitally.
That means we don’t just have everything to help you with UX & usability research. We will also help you:
Create a consistent brand experience on your website, app, or platform;
Tweak the technical side of things until its perfect;
Use relevant insights to reach your target audience in an even better way;
Solve all your digital problems and challenges.
Getting started with UX & usability?
Our experts will guide you to a website or app that excites users.
Expert views on UX & Usability Research
7 essential insights to help you determine your marketing budget for 2024In the ever-changing world of marketing, it can be challenging for CMOs to determine the correct marketing budget. The economic landscape and technological advances in the marketing industry calls for a new approach to budgeting.Read more
What's in a name: how to choose an iconic brand nameA strong brand identity begins with a strong brand name. So determining your brand’s name has a major impact on your success as a company. How then do you come up with a name that conveys your brand values and feels like a household name to consumers? Discover how our research and creation can help you anchor your new name in your customers' hearts.Read more
UX copy: the power of copywriting on user experienceCopywriting. Most people know it as a marketing term. You write informative or seductive texts to encourage readers to take a certain action. Often you want to inform or sell a product or service. A nice slogan for your brand, an elegant text on a brochure, or the proud history of a soup brand on its packaging.Read more
Accessibility and WCAG 2.1 for an accessible webshop, app and siteOne in eight people in the Netherlands are living with a long-term physical, psychological, intellectual, sensory, or intellectual disability. If you offer products or services in the Netherlands, it is forbidden to discriminate between people with or without a disability. Yet there are still many companies that only assess their digital sales and service channels on the speed and responsiveness on each device. Why do companies often see digital accessibility, and therefore the WCAG 2.1 guidelines as optional? At iO, Software Architect Lucien Immink is committed to creating accessible webshops, applications and sites and explains how to make your digital channels accessible and inclusive.Read more
Validation: a wise investment, not an expensive gambleAn idea is often the first step towards a better future, and it’s no different in product development. A backlog full of crystal-clear priorities – epics, stories, bugs, and tickets – is a wealth of ideas for the future. Having the time and budget to actually work all these ideas out is something else altogether. How do you validate an idea without risking a serious chunk of your budget?Read more
5 UX myths debunkedUser experience is an increasingly high priority for brands and organisations. Unfortunately, there are many misconceptions and persistent myths about UX. What are they, how can you refute them and perhaps most importantly: how can you, as a brand, do things differently – read: better –? This article will explain how you can do all of this.Read more
How do we measure the success of User Experience?'To measure is to know' is a frequently heard management mantra. But 'User Experience' can appear to be an immeasurable thing. Still, there are ways to quantify the User Experience.Read more
Boost your conversion rate with UX researchDo you know when UX research can be useful? Here's a hint: it's not just when you're developing a new platform. Investing in UX research is also a good idea for existing websites and apps. After all, it gives you a better picture of your users and can lead to higher conversion.Read more