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Case
How can a network manager ensure we navigate the energy transition successfully?
Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.
Look at this client story
The value of UX & usability research with the iO Insights Lab
When it comes to UX & usability research, seemingly simple questions often lead to very surprising answers. After all, what seems logical to you doesn't mean it users understand or even want it. Applying research methods and involving end users who make up your target audience gets you valuable insights. Find out, for example:
Whether end users consider your ideas as valuable.
Whether your planned investments will deliver value.
What users find important, whether your product or service meets their needs and what you could do to make them even more satisfied.
User research in practice
How Royal Canin uses research to improve their brand experience
A strong brand experience starts with knowing and understanding the target audience. What is important to dog owners in the first year of raising their new puppy? Royal Canin and iO explored this question together in the iO Insights Lab. Through interviews with brand-new dog owners, we mapped out their needs. We revealed interesting insights on how Royal Canin can support dog owners even better in their dog's first year of life. Find out more about the approach in the video.
Examples of commonly used research methods
Based on the type of business question, our iO Insights Lab experts put together an ideal mix of research methods, potentially combined with quantitative research methods. For example, the evaluation of propositions or campaigns requires a different mix of research methods than the validation of a concept or exploration to lower the pressure on customer support. A selection of our frequently used research methods:
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When to conduct user research?
It’s a common misconception that user research is merely useful at the early stages of your digital products or services. Instead, at any stage of development you can start with user research, such as UX & usability research. And it can cover any and every aspect of user experience. That much is clear from the following examples of issues to which UX & usability research can provide an answer:
A Product Owner who wants to explore how a digital service channel could help reduce waiting times.
A Category Specialist who, driven by research, wants to improve sales on an e-commerce platform.
CX Manager who wants to investigate whether organisations’ assumptions are correct according to the target audience and end users.
A Product Owner who wants to confirm whether the items on the roadmap will actually add value.
In short, the value of customer insights is not in the phase of your digital service or product is in. It’s rather in the framing of the issue combined with a smart mix of research methods. Our iO Insights Lab experts would love to help you frame the research question and get unique customer insights through research.
Organisations already benefitting from UX & usability research
Read more on the value of UX & usability research in our case studies and insights
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Case
How do you offer students and staff the right information always and quickly?
Discover how iO improved the user experiences on the Maastricht University corporate website with the right information only a click away for both students and staff. Read the case.Look at this client story)
Case
Impacting the traveller and environment through technology
Brussels Airport: a look at the digital platforms iO built for the ultimate passenger experience.Look at this client story
Case
Transforming the passenger experience through innovation & service design
New technology, internet-of-things and proof-of-concepts. Find out how iO is introducing innovation at Brussels Airport.Look at this client story)
Case
How to combine rebranding and site redesign for a better user experience?
Creating a Cohesive Platform: Assuralia's Rebranding and Site Redesign for Enhanced User Experience Read the story here.Look at this client story)
Case
How has fresh branding contributed to a stronger position in the market?
For Prowise, an interactive display and educational software expert, iO designed a new WordPress website complemented by a new brand voice and copy.Look at this client story)
Case
Finding and offering the right location to turn a special event into a favourite memory
Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.Look at this client story
Case
How do you create the best possible experience for Brussels Airport travellers?
Brussels Airport: In this case story, read how iO has become an extension of the airport.Look at this client story
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Why iO?
iO is a blended partner. We are experts in strategy, content, technology, and marketing - hundreds of specialists in their fields who use their experience to help organisations like yours move forward.
As such, our expertise goes beyond user research. We also help you:
Create a consistent brand experience on your website, app, or platform.
Align the technical landscape with your organisation's strategy.
Use relevant insights to reach your target audience through marketing and campaigns.
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Great to meet you, we are iO
iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
Do you want to discover the opportunities of UX research for your organisation?
Have a chat with Charlotte Scheurleer about your challenge to discover your growth opportunities.