Infinite opportunities: Steven Van Belleghem (iO)

Discover how to unite your sales, marketing and customer service teams into one seamless force, delivering superior results and leaving your competitors trailing in your wake.

If you work in marketing, you’ve probably come across Google’s E-E-A-T by now. It stands for Experience, Expertise, Authority and Trust—and it’s fast becoming a must-have if you want to stay visible and credible online. It’s no longer a question of whether you meet the standard, but how well you do that.  And it’s not just Google that cares. AI models like ChatGPT also favour helpful, trustworthy, human-focused content. Oh, and your actual website visitors? Same story.  At the heart of it all is your audience. E-E-A-T is about creating content that truly speaks to them. It’s a shift away from keyword stuffing and box-ticking, and towards delivering real value—content that answers the needs behind the search. These days, it’s not just about showing up in search results. It’s about being relevant, reliable and worth the click. 

By creating a seamlessly connected digital environment, iO helped VRT lay the groundwork for a strong and lasting partnership.

More channels, more personalisation, smaller teams, shrinking budgets and ever-higher quality standards? It sounds like an impossible challenge for today's marketer. Yet thanks to AI, concepts like Content at Scale and Content Supply Chain offer a way forward. Here’s how.  This article is originally published on marketingreport.nl

What access do you grant your AI assistant? Which data may it use and what permissions does it receive within your systems and accounts? And also: what additional risks does AI pose to keeping your customer data secure? During a free webinar on AI and Customer Identity and Access Management (CIAM), you'll discover the best approaches to this complex matter. 

Is your organization ready for a rebrand? Are you on the cusp of a merger or acquisition? Or would you like to elevate your customer experience? These kinds of digital transformations often involve technical challenges. Whether you’re upgrading to a newer version of your CMS, or adopting a headless architecture, there’s one critical element that frequently gets overlooked: the impact of data & content migration. In this white paper, get to know a proven, AI-driven approach that will ensure successful transformations and immediate return on investment.  

Enhance your website's accessibility with iO's expert guidance. Discover where your organisation stands, prioritise accessibility, and ensure transparency. Build a more inclusive digital world today.

Discover how JANSSENS Alusystems optimizes custom greenhouse sales globally through an innovative dealer portal with 3D configuration tool. Seamless integration with ordering and delivery systems ensures error-free transactions and satisfied dealers.

Ideally, as a (digital) marketing manager, you focus on developing and executing your strategy to achieve your organisation's goals. But what if operational issues constantly disrupt your strategic focus?