Infinite opportunities: Yannick de Bièvre (MediaMarkt)

AI-driven search, TikTok, Instagram, YouTube... The search landscape is changing fast and for the first time in years, Google’s position is being challenged when it comes to organic search. Google isn’t being replaced – we’re seeing diversification. It’s not an either-or, but a both-and story. Adapt your SEO strategy to these changes to strengthen rather than hinder your efforts.   In this white paper, our SEO experts share insights and practical tips to future-proof your SEO strategy and work on GEO (Generative Search Optimisation). 

If you work in marketing, you’ve probably come across Google’s E-E-A-T by now. It stands for Experience, Expertise, Authority and Trust—and it’s fast becoming a must-have if you want to stay visible and credible online. It’s no longer a question of whether you meet the standard, but how well you do that.  And it’s not just Google that cares. AI models like ChatGPT also favour helpful, trustworthy, human-focused content. Oh, and your actual website visitors? Same story.  At the heart of it all is your audience. E-E-A-T is about creating content that truly speaks to them. It’s a shift away from keyword stuffing and box-ticking, and towards delivering real value—content that answers the needs behind the search. These days, it’s not just about showing up in search results. It’s about being relevant, reliable and worth the click. 

Are you a performance marketeer, e-commerce manager or marketing lead? Then increasing ROAS and optimising your marketing spend is undoubtedly part of your goals. Affiliate marketing and marketplaces are powerful channels that boost your conversion and result in an average ROAS of 500+.  Register for our free webinar on Tuesday, 24 June at 10.00 am and learn from experts Nadifa Jama and Niels Meijer how to achieve your objectives with affiliate marketing and marketplaces. You'll gain insights into building affiliate partnerships, tactics, trends and tools.  

By creating a seamlessly connected digital environment, iO helped VRT lay the groundwork for a strong and lasting partnership.

More channels, more personalisation, smaller teams, shrinking budgets and ever-higher quality standards? It sounds like an impossible challenge for today's marketer. Yet thanks to AI, concepts like Content at Scale and Content Supply Chain offer a way forward. Here’s how.  This article is originally published on marketingreport.nl

Set your budgets and plans with these essential insights, tips, and tools.

Discover the power of innovation for your organization in this dossier.

What access do you grant your AI assistant? Which data may it use and what permissions does it receive within your systems and accounts? And also: what additional risks does AI pose to keeping your customer data secure? During a free webinar on AI and Customer Identity and Access Management (CIAM), you'll discover the best approaches to this complex matter. 

Is your organization ready for a rebrand? Are you on the cusp of a merger or acquisition? Or would you like to elevate your customer experience? These kinds of digital transformations often involve technical challenges. Whether you’re upgrading to a newer version of your CMS, or adopting a headless architecture, there’s one critical element that frequently gets overlooked: the impact of data & content migration. In this white paper, get to know a proven, AI-driven approach that will ensure successful transformations and immediate return on investment.