Webinar: Renewing Visual Identity: Bold or Regular?
Does this sound familiar? Your visual identity is eight years old, it all looks a bit outdated, you've set a new strategic course, but a complete rebranding feels like a big step. Or maybe your creative agency is asking to change everything, but you don't want to lose your recognizability? Stop doubting, start making the right choice.
In this webinar, we show how to decide between an evolution or a revolution in your brand image with concrete cases from both international brands and Dutch SMEs that faced the same choice you do now.
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A company's visual identity typically lasts 8 to 10 years. Then the question always arises: do we go for an evolution or a revolution in our image? The choice always lies in the reason for the renewal and the strategic course for the long term. Especially in economic times when budgets are under pressure, people often think in terms of cost and more quickly opt for evolution. But is that always the best choice?
Additionally, many organizations have a stereotypical image of a creative agency that always wants major changes. Everything is up for debate and preferably everything has to be different. But is this image accurate and what can you expect from your agency?
In this webinar, we explain the possibilities and considerations for both scenarios. We touch on the theory and mainly share lots of cases – not just from major international brands, but especially from national SME+ companies that often take a more practical view of this issue.
What the function of a visual identity is and when renewal is necessary
What choices you have in brand renewal and the considerations involved
Inspiring real-world examples from both international and SME+ brands
What you can realistically expect from collaborating with your creative agency
How to make the right choice between evolution and revolution for your situation
This webinar is developed for marketing and communication managers, brand managers, marketers, communication advisors, directors of SME companies and creative professionals (designers). Whether you are considering a brand renewal for the first time or have prior experience – this webinar offers valuable insights for every phase of the process.
For more than 25 years, Maurice has helped brands find and tell their story. As a strategy consultant at iO’s Creation and Content expertise, he translates various brand challenges into clear positioning and strong visual identities. With experience on both the client and agency side, he has worked on evolutions and revolutions for brands such as Kadaster, ADO Den Haag, AKD, BAM Wonen and QWIC.
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