Webinar: Maximise ROI with your martech-stack
Free
English
Many organisations are investing in ever-larger martech stacks but are only using a fraction of their potential. The result? High costs, low adoption, and untapped value. In this webinar, you’ll discover how to transform your martech investment from a cost centre into a revenue generator.
From tool chaos to revenue engine
More than 62% of organisations now use more martech tools than they did two years ago, while fewer than 15% are using fewer. Complexity and waste are on the rise. In this webinar, you’ll learn a systematic approach to bring order to the chaos: from licence optimisation and stronger adoption to data integration and automation. This way, your martech stack becomes a streamlined engine for growth and ROI.
After this webinar, you’ll know:
How to reduce licence costs through smart optimisation.
How to drive adoption and usage of your tools.
How data integration increases the value of your stack.
How automation delivers more output with fewer resources.
How to use KPIs and concrete data to guide decisions.
Who is this webinar for?
This webinar is designed for marketing and digital leaders who want to generate more value from their martech investments. Whether you’re responsible for marketing strategy, customer experience, sales, or the technology side of the stack, you’ll get practical tools to cut costs and increase ROI.
Justin van Tol
Strategic Lead AutomationJustin van Tol is automation lead and strategy consultant at iO. As a consultant, he operates at the intersection of CX, data and technology. Together with his team, he works on automating processes, increasing efficiency and optimizing customer experiences.