Ready, click, action! Get started with interactive video

June 23, 2022, 09:30

Video, a one-way medium? A thing of the past with the arrival of interactive video: video footage at the control of the viewer, by means of clicks, choices, and forms. We all recognize video’s power as a medium, interactive video is the next big thing. On June 23nd iO Service Line Director Clarck Masschelein will share with you the ins and outs of interactive video’s potential, all in a single webinar. This webinar is given in English.

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Videos allowing the viewer to interact are by no means science fiction. In fact, modern entertainment has been using interactive content (Black Mirror, Unbreakable Kimmy Schmidt) for some time now. It’s unique selling point? The opportunity for you, the viewer, to make impact. By employing an interactive structure, also known as branching, the viewer eventually determines the content. Targeted advertising at its finest?

Of course, interactive video can be much more than 'mere' entertainment. As a medium, it promises plenty of opportunities to advertise and raise awareness. During this webinar, we will dive deeper into the creative aspect of interactive videos. What can you use them for? What do we know about clickthrough rates and conversion rates compared to traditional media? What do we need to watch out for? But, above all, we answer the single most important question: is interactive video worth your investment?

Oh yes, for those of you already familiar with interactive video: we’ll be covering use cases like Static/Sticky hotspot, Overlays and 360° viewing just as well.

Clarck Masschelein
About the author/speaker
Clarck Masschelein
Creative Director - iO

Clarck is Creative Director, fulltime millennial en father of two Gen Alphas. Every day, he travels the (digital) playing field of different generations – armed with his knowledge for and love of creative content, technology and design.

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