Cookieless Future: Reaching people in a world without cookies
The cookieless era is just around the corner. The third-party cookie will soon disappear, so marketers need to look for new ways to reach their target audiences. What does a world without third-party cookies look like? And what steps can — or should — marketers take to keep all stakeholders happy?
This event has ended!
Keep an eye on our Insights page for more cookieless future blog posts, whitepapers, events and webinars!
At our Cookieless Future event, we'll teach you all about reaching people in a world without cookies.
This is what the schedule looks like:
9:00h - 9:30h — Welcoming
9:30h - 9:35h — Opening
9:35h - 10:05h — Introduction | Glenn Weuts (Head of Marketing Technology, iO)
10:05h - 10:35h — Privacy & measurement: what to do? | Vincent de Winter (Regional Manager Benelux, Piwik PRO)
10:35h - 10:50h — Break
10:50h - 11:20h — Customer Data Platforms in a cookieless world | Diederik Smit (Datatrics)
11:20h - 11:50h — Client case
11:50h - 12:00h — Closing remarks | Glenn Weuts (Head of Marketing Technology, iO)
12:00h - later — Lunch
The event will take place at iO Campus Herentals, on Thursday 24 November. See you then?
- Soon, third-party cookies will disappear. Use our calculator and get an estimate of the potential loss of sales and website visitors. You will also get tailored advice on the next steps to take to minimise that loss.Read more
Cookieless futureCookieless future podcastRead more
Dossier: Cookieless futureIs your organisation ready for the cookieless future? A ripple of fear went through every digital marketer when Google announced the phasing-out of third-party cookies in 2020. The cookieless future promises to bring new rules regarding privacy, GDPR and analytics, and a new focus on the ethics of data collection and content marketing. It will also bring new opportunities as we change the way we engage and build relationships with our target audiences. Read all about the cookieless future and what it will mean for your digital marketing processes in this dossier.Read more
Impact of the cookieless future on marketingIn this whitepaper, we will immerse you in the world of cookies, discuss what exactly is about to happen and how you can prepare your company for it. Enjoy!Read more
The cookieless era: finding the perfect balance between privacy and data collectionIn the 'cookieless era' it’s a lot more difficult to collect data and track website visitors outside your own environment. As a marketer and organisation, you are faced with a choice: how do you balance privacy, security and delivering a customised user experience?Read more
Customer Data Platforms (CDP)A Customer Data Platform collects your customers’ data and is mainly at home in the more ‘mature’ marketing departments of the organisation. A CDP combines customer data from different platforms and hands it back to you in a 360° package. This whitepaper illustrates how a CDP gets assembled, where its added value lies CDP can be for your organisation and which conditions best serve a CDP.Read more