Cookieless Future: Reaching people in a world without cookies
The cookieless era is just around the corner. The third-party cookie will soon disappear, so marketers need to look for new ways to reach their target audiences. What does a world without third-party cookies look like? And what steps can — or should — marketers take to keep all stakeholders happy?
At our Cookieless Future event, we'll teach you all about reaching people in a world without cookies.
This is what the schedule looks like:
14:30h - 15:00h — Welcoming
15:00h - 15:05h — Opening | Beppie ten Böhmer (Managing Director Campus Amsterdam, iO)
15:05h - 15:10h — Introduction | Andries Hiemstra (Client Service Director, iO)
15:10h - 15:50h — The impact of cookieless on Rabobank's customer contact strategy | Ysanne van Praag (Brand & Advertising Manager, Rabobank)
15:50h - 16:20h — Privacy first world: the legal perspective | Romar van der Leij (Legal Counsel, DDMA)
16:20h - 16:45h — Break
16:45h - 17:15h — Privacy & measurement: What to do? | Vincent de Winter (Regional Manager Benelux, Piwik PRO)
17:15h - 17:45h — The right balance between data & identity | Marije van Asseldonk (Data Strategy, DPG Media)
17:45h - 17:55h — Close | Andries Hiemstra (Client Service Director, iO)
17:55h - 18:00h — Closing remarks and opening drinks | Beppie ten Böhmer (Managing Director Campus Amsterdam, iO)
18:00h - … — Food, drinks, and music
The event will take place at iO Campus Amsterdam, on 2 February 2023. See you then?