Cookieless Future: Reaching people in a world without cookies
The cookieless era is just around the corner. The third-party cookie will soon disappear, so marketers need to look for new ways to reach their target audiences. What does a world without third-party cookies look like? And what steps can — or should — marketers take to keep all stakeholders happy?
This event has ended!
The next event is already scheduled for Thursday, 2 February 2023.
At our Cookieless Future event, we'll teach you all about reaching people in a world without cookies.
This is what the schedule looks like:
14:30h - 15:00h — Welcoming
15:00h - 15:05h — Opening | Beppie ten Böhmer (Managing Director Campus Amsterdam, iO)
15:05h - 15:10h — Introduction | Andries Hiemstra (Client Service Director, iO)
15:10h - 15:50h — The impact of cookieless on Rabobank's customer contact strategy | Ysanne van Praag (Brand & Advertising Manager, Rabobank)
15:50h - 16:20h — Privacy first world: the legal perspective | Romar van der Leij (Legal Counsel, DDMA)
16:20h - 16:45h — Break
16:45h - 17:15h — Privacy & measurement: What to do? | Vincent de Winter (Regional Manager Benelux, Piwik PRO)
17:15h - 17:45h — The right balance between data & identity | Marije van Asseldonk (Data Strategy, DPG Media)
17:45h - 17:55h — Close | Andries Hiemstra (Client Service Director, iO)
17:55h - 18:00h — Closing remarks and opening drinks | Beppie ten Böhmer (Managing Director Campus Amsterdam, iO)
18:00h - … — Food, drinks, and music
The event will take place at iO Campus Amsterdam, on Thursday 1 December. See you then?
- Soon, third-party cookies will disappear. Use our calculator and get an estimate of the potential loss of sales and website visitors. You will also get tailored advice on the next steps to take to minimise that loss.Read more
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