8 tips to create the best Christmas campaign for your brand
13 October 2023
It’s nearly Christmas. Well, almost… for us marketers, Christmas has already begun (we hope). Summer has just ended, autumn is in full swing, and all focus is on one of the biggest commercial peak periods of the year: the Christmas season. But what should your brand do to score big during the holiday season?
The ultimate end-of-year guide
Cyber week and the end-of-year are approaching fast. There's still a lot of great opportunities to boost your sales. This guide, will help you fine-tune your communication and advertising strategy so that you can grab your target audience's attention and keep it. We will teach you how to sell through external platforms and marketplaces like Bol.com and Amazon, and how to roll out the digital red carpet for your customers.
- It’s that time again: It’s Christmas commercial season 2023. I’m ready for a wagonload of snow, candy, British stars, and tortured covers of familiar songs. And what did I get? Exactly that. I love it! A (completely objective) overview of the (mostly) British 2023 Christmas commercials. Brace yourself for Rick Astley, kisses, Ryan Reynolds, talking mittens, singing oven gloves, pink flamingos, John Travolta as Santa Claus and... a rediscovered hit from 1965. And... What did John Lewis do?Read more
Creative campaigns strengthening brand equity and warming heartsPropane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!Look at this client story
Getting a foothold in the Walloon marketiO helps Torfs, the Flemish shoe giant, to position itself better in the Walloon market and as a fashion player. Read more about this case.Look at this client story
The ultimate end-of-year guide (with checklist)With cyber week (starting Friday, Nov. 24) and the end-of-year period upon us, there are some great opportunities ahead to give sales another boost, whether you're in B2C or B2B.Read more
YER. Experts in secondment and recruitment re-introducing themselves to the Netherlands together with iOYER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Look at this client story
What we do
CLM and loyalty to reward regular customersCLM and loyalty is a win-win situation: customers benefit from their loyalty and you get data flows and a smoothly running business.Read more
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Activation as part of your communication strategyHow do you activate your audience? From event booths to games, POS material and even innovative guerilla marketing: learn how our activation experts can help your business.Read more
How do you bring patients and their doctors closer together?iO helped pharmaceutical company MSD create two awareness campaigns to improve communications between patients and their doctors. Discover this case.Look at this client story