My DHL Parcel and iO centralise delivery services

The world of logistics and parcel shipping is becoming increasingly intensive and complex as a result of the explosive growth in e-commerce. DHL Parcel used to have various tools for webshops and companies that send many packages. The organisation came to iO to integrate these tools into one user-friendly shipping service. My DHL Parcel enables business senders to ship large numbers of packages and pallets in a simple and intuitive way.
header dhl | iO


DHL Parcel


Integrate existing DHL products into one delivery service


My DHL Parcel: a user-friendly web application for B2B shipments

The numbers


Growth in daily shipments


Decrease in support questions


Active users


Save time creating shipments

About DHL Parcel

DHL is one of the leading logistics companies in the world, with an unrivalled portfolio of logistics solutions via road, air, and rail. DHL Parcel is a subsidiary of DHL and the parcel and pallet delivery service of the Benelux.

The question

Due to the increasing complexity and speed in the logistics sector, it is becoming more difficult for delivery services to maintain an overview and centralise customer queries. The many functionalities on the back-end sometimes make it difficult for the customer to find the right tooling.

Therefore, DHL asked iO's experts to integrate their various tools into one elegant, user-friendly solution. This tool would simplify the tasks in the application, optimise the user flow and minimise the number of key screens.

dhl | iO

The solution

We developed My DHL Parcel — a system that selects the right DHL shipping service for the customer and takes care of the invoicing. This allows users to create, process and track large volumes of shipments in a quick, easy, and intuitive way.

My DHL Parcel offers plenty of possibilities:

  • Configure the entire shipment in a few clicks;

  • The correct product is automatically linked to a shipment;

  • Select additional services directly (delivery locations, insurances);

  • Prepare multiple shipments simultaneously;

  • Print labels;

  • Schedule pick-ups;

  • Address book management;

  • Setting up account structures and multi-level organisation structures;

  • Giving user feedback (Usabilla);

  • Track & Trace;

  • Extensive reporting possibilities;

  • Personalised settings.

In comparison, the old tool had four screens to create a parcel. In My DHL Parcel, the entire shipping process is contained on one page, which makes it much quicker for users to book a shipment.

dhl | iO

The result

The use of My DHL Parcel has grown dramatically compared to the previous tooling: within 12 months of launch, 37% of the total shipment volume was being sent via My DHL Parcel. The platform processes more than 75,000 shipments every week, booked by over 6,000 active users.

This high-quality digital service has made and will continue to make DHL Parcel a leader in the industry — in terms of customer centricity, a high level of self-service, and the technology used. My DHL Parcel is a Single Page Application developed with the latest technology.

dhl | iO

Relevant insights

  • Woman drawing sketch


    Content strategy: the art of building relationships

    Today brands create content every single minute of the day and have a thousand ways to communicate that they are in tune with their customers' changing needs and desires. But a great content strategy is not about a series of one-shots, and it’s not about ‘doing video’ or ‘going social’ either. If you really want to capture people's attention and turn it into a lasting relationship with your brand, you need to make a genuine connection. Sabrina Bulteau, Strategy Service Line Director at iO Brussels, helps you well on your way in your new adventures in content marketing.
  • working with headphones


    Why good digital design matters

    As we live in a society where ‘always-on’ is more than just a buzzword, brands can’t afford to bore people. People will only listen to you if you deliver a great experience, and as a brand you have to speak to their needs, their experiences and their humanity. You need to put yourself in their shoes: what do they love and hate? By doing so, you stand a better chance of getting them involved in your message and making them feel moved.
  • iO-header-innovation-design-thinking.jpg


    Smarter innovation through Design Thinking

    Research demonstrates that companies that shape products and services, in a co-creative process with their end users, can benefit from as much as a 32% higher revenue growth than their competitors, over 5 years. It’s little wonder that Design Thinking — a solution-oriented methodology, in which issues are defined directly from listening to the needs of the end user — is gaining ground. Bas van Dun and Dylan Fanego, digital strategy consultant and UX designer at iO, explain: "Sometimes the solution does not lie in the app or website that you initially had in mind".