iO gains strategic expertise with Pieter Baert

Date
8 September 2022

De voorbije jaren zette Pieter Baert zijn ervaring in als innovation consultant en service designer voor onder meer Accenture, Future Lab van bpost en Prophets.

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Antwerp, 8 September — Pieter Baert has recently started work as a Business & Innovation Strategist at iO Campus Antwerp. The experienced service design and customer experience expert is no stranger: between 2010 and 2014, he helped to define the strategic lines at the digital agency Prophets — which today sails under the flag of iO. 

For Baert it is something like a homecoming, although it’s important to mention that the house has undergone a major transformation since joining iO.

"It's nice to run into some familiar faces here, but it still feels like something completely new. iO is an ambitious company that’s growing rapidly, with a lot of possibilities. Breaking boundaries with a strategic view has always attracted me and iO is the perfect place for that."

Strategic thinking and creative action

Baert started his career in digital-focused MarCom agencies like Duval Guillaume, BBDO and of course Prophets. In recent years, he has used his experience as an innovation consultant and service designer for Accenture and bpost's Future Lab, among others. His CV also includes innovation projects at BNP Paribas, VRT, Board of Innovation, Craftzing and Pininfarina.

"My strengths lie in strategic thinking and creative doing. With my skills and energy, I want to contribute to the continuing growth of iO. I start with the belief that we can do better, to explore new directions with our clients. At iO, I can count on a large team of incredibly creative people to help make that happen."

Dennis Snijders , Strategy Director of the iO Campus Antwerp, is particularly delighted with the arrival of Pieter Baert:

"There’s clear economic and social signs that we are heading for turbulent times. With Pieter we’ve got a person who doesn’t see threats in these changes, but opportunities that we can convert into results for our clients. This is a real step towards reinforcing our end-to-end promise in Antwerp on a strategic level."

About iO

iO  is a growing team of experts, providing end-to-end services for communication and digital transformation. Thinking big, working locally. Based on strategy, creation and content, marketing, and technology, iO works with customers to strengthen their brand, improve digital systems, and continue to grow future-proof.