iO and Contentsquare: strengthen your digital experience with data that goes beyond numbers
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Every click tells a story. But do you also see that story in your figures? Contentsquare reveals it. Contentsquare doesn’t just show what happens – it shows why. With experience intelligence you translate behaviour into direct results, without endless tagging. It makes customer behaviour visible – from frustrations to opportunities – so you can make choices that deliver immediate results.
Why Contentsquare?
Most analytics tools mainly show what happens: clicks, visitor numbers, drop-off moments. Contentsquare goes further: it shows why and links insights to your business objectives. We call this experience intelligence: translating visitor behaviour into targeted improvements that really make an impact. This way you not only use data, but also increase return and accelerate growth.
Expose bottlenecks
Discover where visitors get stuck or drop off.
Do smart A/B tests
Focus your test capacity on the improvements that deliver the most.
Improve mobile user experiences
Identify and resolve frustrations for mobile users.
Make content more relevant
See what works and what doesn’t, per target group.
Result
A more user-friendly platform, higher conversions and more satisfied customers.
How we work with Contentsquare
A collaboration with iO takes place in clear steps:
Setup (2–3 weeks) – technical implementation and defining KPIs.
Data collection (2–3 weeks) – making first insights visible.
Optimisation (ongoing) – translating insights into roadmap, setting up tests, monitoring and improving.
All insights come together in an optimisation roadmap. From there we select the most relevant test ideas based on their impact, after which they are carried out by development.
Results & cases
At Landal, conversion on mobile devices lagged behind desktop. Especially during the booking process, visitors dropped out too often. With Contentsquare we finally gained a clear view of where and why this happened. Thanks to heatmaps, funnel analyses and click data we exposed crucial bottlenecks.
We resolutely addressed two clear bottlenecks. Mobile navigation: through insight into mobile drop-offs we were able to improve navigation, which immediately led to a higher conversion. Search bar wizard: based on Contentsquare data we developed and tested a smart search function on the mobile homepage, which noticeably improved the user experience.
By streamlining the booking process and refining the mobile experience, not only did the conversion rate increase, but also the CSAT (customer satisfaction) and CES (customer effort score). The result: more completed bookings and satisfied guests who found their holiday with less effort.
Some striking figures:
- 119%higher conversion on mobile in 4 years
- 30%more unique app users during the past year
- 1.300.000active Landal Park app users
Why choose iO as Contentsquare partner?
With iO you get more out of Contentsquare than just the implementation. We combine:
Technical expertise – flawless setup and integrations.
Analytical insights – sharp analyses that go beyond the figures.
CRO strategy – translating data into concrete test ideas and business results.
Industry expertise - years of experience with organisations in various sectors.
Do you have questions about Contentsquare?
Do you have questions about Contentsquare, or do you just want to spar about the possibilities? Then get in touch with us. Our experts are ready to help you.
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