Digital marketplaces: changing the growth game
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Digital marketplaces can help you grow your offering’s user base and increase visibility, performance and revenue. Whether you’re just starting your marketplace adventure, or looking for expertise along the way, our end-to-end service takes care of your marketplace strategy - and its execution.
Go for e-commercial visibility
Marketplace content & advertising
bol.com, Amazon and all the others
Brand presentation & performance
Expert marketplace tooling
Our marketplaces services
For all your competition knows, marketplace marketing is still a fresh, new branch of marketing. At iO, we have the experts with us who’ve been perfecting their marketplace expertise for a while now. They assist your business case with the proper words, practices, strategy, and advertisements – as well as much, much more.
Strategy
Our experts go truly end-to-end, from market entry to always-on campaigns, thanks to their in-depth knowledge and experience with marketplaces. They assist you in defining a marketplace strategy, uncovering your own potential, as well as new markets and channels.
Setup & integration
Regardless of your size or offering, we help you set up your account, find the right integrator and assist in automating the processes so they cater to your way of working and practicing e-commerce. Throughout our work, we’ll continue adding tricks and tweaks meant to make your marketing presence truly yours.
Brand presentation
Your brand deserves the marketplace spotlights. We’ll build your brand on marketplaces, make sure each one of your product detail pages works best in terms of SEO and create and translate content to fit the bigger picture. We’ll even take charge of your A+ Content or Brand Story if Amazon’s where you should go next.
Brand promotion
Has the time come to show off your product offering? Count on our experts to handle advertising and product promotion, thanks to their experience and knowhow regarding brand promotion on marketplaces. Being certified to do so by Amazon and Bol.com, we know how to get it right.
Brand performance
Next to bringing your products to the world of digital practices, we work even harder at measuring how they perform. Our experts set KPI’s that are both realistic and ambitious at the same time and offer advice on when and where to adjust for long-term successes.
Marketplace relationships
We believe working together is the key to success and luckily, we’re not the only ones to think so. As acknowledgement for our work and dedication, we have gained the trust of marketplace partners like bol.com (Gold partner), Amazon ads, ChannelEngine, Channable & EffectConnect.
Clients that benefit from our marketplaces expertise
Aftermovie - Marketplaces event
video: Aftermovie - Marketplaces event
During the iO Amsterdam Update on Tuesday 13 September, we zoomed in on three crucial elements, which together play a decisive role in the success of the fast-growing phenomenon of marketplaces: strategy, technology and talent.
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Marketplaces: modern marketing with impact and a strong ROI
Both well-known marketplaces (Amazon, bol.com) and niche variants (ManoMano) have a lot to offer your company. And yes, avoiding them can cause harm as they often make up the very centre of most browsing behaviour today. But, by taking a targeted approach that goes far beyond simply adding your product and instead integrating true marketplace marketing, you can make marketplaces the most efficient channels available.
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Why are e-commerce & marketplaces important?
E-commerce has, unsurprisingly, exploded over the last couple of years. By selling online, you can increase your revenue, personalise your customer experience and even improve your brand recognition.
With e-commerce or marketplaces, your online shop is always open, you are not reliant on a location and you can save on costs compared to physical shops. Benefits galore.
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Digital marketplaces: here to stay
Digital marketplaces have become pillars of online shopping. Consumers rely on them for product research, comparing prices, and buying the products they need or want. Ensuring they work for your business means making for brand consistency and truly understanding their inner workings. We’re confident that their power will only keep on growing, seeing the rise of new marketplaces (Leenbakker, Mediamarkt and Decathlon) and the increasing focus on marketplace media and advertising opportunities.
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Advertising opportunities on marketplaces
Modern marketplaces, like other digital channels, rely on an impressive system of algorithms, targeted ads and strategic building blocks to discover and apply. Go ahead and trust our advertising and product promotion experts, as well as their experience and know-how when it comes to promotion on marketplaces.
In recognition of our work, knowledge and dedication, we have received prestigious partner labels from several marketplaces: such as bol.com (Gold partner), Amazon ads, ChannelEngine, Channable & EffectConnect.
Dossier: Marketplaces
You’ll find everything on Marketplaces and the benefits of adding an online marketplace to your e-commerce strategy in this dossier.
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