Sitecore Customer Data Platform (CDP): get to know your customers better
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Did you know that two out of three marketeers admit they no longer recognise customers when they switch devices? Even though two out of three purchases are the result of a multi-device customer journey. It is just one of the many problems you solve with Sitecore CDP!
The benefits of Sitecore CDP
Sitecore CDP is a customer data platform that focuses on managing and using customer data to enhance personalised digital experiences. The platform collects and consolidates customer data from sources such as web, mobile, app, contact centre and email to create a unified and centralised customer profile.
It enables you to better understand customer behaviour, customer preferences and customer interactions across different touch points. The result? Higher customer engagement that boosts your conversions and sales.
Get a coherent customer view
Give yourself a clear 360-degree view of your customers by integrating data, including behavioural and transactional data from different sources and touchpoints. This ensures personalised and consistent interactions across all channels.
Reap the benefits of real-time data processing
Harness the power of real-time data processing to deliver immediate, contextually relevant customer experiences, elevating engagement and conversion rates.
Personalise your campaigns
Leverage advanced customer segmentation and targeting capabilities to create highly personalised marketing campaigns that drive better engagement and ROI.
Anticipate customer behaviour thanks to AI
Use AI and machine learning for predictive analytics. This allows you to anticipate customer needs and preferences for more effective marketing strategies.
Enjoy advanced analytics and reporting
Use powerful analytics tools to gain in-depth insights. Make data-driven decisions with custom reports and dashboards tailored to your business needs.
Use a platform that's scalable and secure
Sitecore CDP is perfectly scalable and grows with your business. Robust security measures ensure your customer data is always protected.
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Integrate Sitecore Customer Data Platform (CDP) easily within your ecosystem
Sitecore CDP's flexible architecture allows smooth and easy integration with other systems and marketing platforms, enhancing your technical stack without disruption. Moreover, Sitecore CDP is the only platform that combines customer data management with Smart Hub for testing and personalisation. As a SAAS solution, it is also perfectly deployable in a non-Sitecore landscape.
Data security is of utmost importance to this platform. This way, you'll gain impactful customer insights while maintaining excellent GDPR compliance.
How can you unleash the full potential of your Sitecore platform?
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