New product development: Launch innovative products and services


How do you market new products and services that answer a consumer demand — even though the consumer themselves may not know what the demand is? Our strategists help translate your ideas into valid, profitable products and services that solve a problem for your target audience.

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What do we do?

Our experts develop new products and services for organisations in every industry using the DREAM model — it goes as follows:

Got questions about new product development? Let us know.

Clients we’ve helped with new product development:

ALDAutomotive - iO
Campaigns & impact

The value of new product development

At the heart of any viable business model is a strategic journey around validated learning and service design. The main question here is: in what way can a new product or service remove a pain point from the end user?

Our experts are happy to support your organisation in this strategic journey. We help you discover the right insights, plan your launch, build prototypes, and test your business model.

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Whatever strategic challenge your organisation wants to solve: we know how to deal with it.