Creative concepting: telling stories that stick

As a brand or organization, you undoubtedly have a clear vision. You know exactly what you have to offer your target group, but … does your target group know that too? Creative concepting makes your story and your message stick, and makes you stand out from the competition.

Why is creative concepting so important?

Getting the attention of your target audience is one thing, but hitting their ‘soft spot’ is a different story. The moment when you raise their interest and trigger an emotional response, that’s when you really drive people to take action.

Creative concepting – a strong concept, based on the needs of your target group – allows you to clearly communicate the added value of your brand or organization. This approach also helps you build trust and create an (emotional) bond. And that’s the best recipe to become the preferred brand of your target group.

How does iO handle creative concepting?

If you want to tackle creative concepting properly, you need expertise on different levels. Team up with iO: we have all the in-house specialists to get the job done.

Here's how to get started:

Clients we’ve helped with creative concepting:

MutualiteChretienne - iO
Henkel - iO
Beobank - iO
Gilead - iO
Tipik - iO
PropertyWorth - iO
D´leteren Group - iO
Proximus - iO
MSD - iO
Novartis - iO
MSDAnimalHealth - iO
Abbvie - iO
J&J - iO
Organon - iO
YER - iO
Avanshogeschool - iO
GolfNL - iO
Ordina - iO
Tintelingen - iO
Lansforsakringar - iO
Stena - iO
Goteborgfilmfestival - iO
Sandvik - iO
Volvo - iO
CallOfDuty - iO
GoteborgEnergi - iO
Itching to get started with creative concepting?

Tell us all about your big idea and let’s make it grow!


Why iO?

At iO, you get a true end-to-end partner. This means our experts don’t just deliver strong concepts, but also:

  • help you roll out your concept with smart marketing campaigns tailored to your target audience;

  • closely follow up on how many leads your big idea delivers;

  • team up with a tech team that links a complex web platform to your concept, in line with your brand experience.

With more than 2000 specialists we are always ready for you, whatever your needs.

Want to talk about your project?

We're excited to see how we can help you.