Creative concepting: telling stories that stick
As a brand or organisation, you undoubtedly have a clear vision. You know exactly what you have to offer your target group, but … does your target group know that too? Creative concepting makes your story and your message stick, and makes you stand out from the competition.
Tell an engaging brand story
Nest your brand in the minds of your target group
Use creative copy to unlock emotion
Creative & art direction
Concepting / big data
How does iO handle creative concepting?
If you want to tackle creative concepting properly, you need expertise on different levels. Team up with iO: we have all the in-house specialists to get the job done.
Here's how to get started:
Let's talk about creative concepting
Clients we’ve helped with creative concepting:
Creativity meets the creatives
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Why is creative concepting so important?
Getting the attention of your target audience is one thing, but hitting their ‘soft spot’ is a different story. The moment when you raise their interest and trigger an emotional response, that’s when you really drive people to take action.
Creative concepting – a strong concept, based on the needs of your target group – allows you to clearly communicate the added value of your brand or organization. This approach also helps you build trust and create an (emotional) bond. And that’s the best recipe to become the preferred brand of your target group.
Whitepaper: Emotion and creativity in communication
The hunt for the creative spark is on. Build a lasting relationship with your target audience with a deep, emotional connection. Our experts will help you on your way.
That way, we don’t just help you create a strong brand, but we also help you:
Apply your theoretical brand design in practice in different ways;
Make the right technological choices to reach your target audiences;
Think strategically about the future of your organisation;
Focus on different channels to bring your message across in the most authentic way.