Case
How do you generate attention for the silent engine behind the World Cup?
For Amnesty International, iO created a sharp creative concept ahead of the Qatar World Cup and brought it to the general public.
Look at this client story
Creative concepting: telling stories that stick
As a brand or organisation, you undoubtedly have a clear vision. You know exactly what you have to offer your target group, but … does your target group know that too? Creative concepting makes your story and your message stick, and makes you stand out from the competition.
Tell an engaging brand story
Nest your brand in the minds of your target group
Use creative copy to unlock emotion
Creative & art direction
Concepting / big data
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How does iO handle creative concepting?
If you want to tackle creative concepting properly, you need expertise on different levels. Team up with iO: we have all the in-house specialists to get the job done.
Here's how to get started:
Let's talk about creative concepting
Clients we’ve helped with creative concepting:
Creativity meets the creatives
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Why is creative concepting so important?
Getting the attention of your target audience is one thing, but hitting their ‘soft spot’ is a different story. The moment when you raise their interest and trigger an emotional response, that’s when you really drive people to take action.
Creative concepting – a strong concept, based on the needs of your target group – allows you to clearly communicate the added value of your brand or organization. This approach also helps you build trust and create an (emotional) bond. And that’s the best recipe to become the preferred brand of your target group.
Whitepaper: Emotion and creativity in communication
The hunt for the creative spark is on. Build a lasting relationship with your target audience with a deep, emotional connection. Our experts will help you on your way.
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Our recent creative concepting projects
Case
How does a creative brand campaign support ambitious recruitment goals?
iO created two creative and multifaceted communication campaigns to strengthen the ACLVB’s image and recruitment. Click the link to find out more.Look at this client storyCase
How do you promote the local furniture industry with a creative spin?
In the middle of the 2020 covid crisis, Fedustria and iO collaborated on a successful campaign, with a talking home taking the lead.Look at this client storyCase
How do you spread the sustainable message of a European market leader?
Read more about our collaboration with Havep, the European leader in sustainably produced and environmentally responsible workwear.Look at this client storyCase
How do you creatively market a B2B culinary brand?
Debic-FrieslandCampina and iO, positioning a love brand through branding campaigns and storytellingLook at this client story
Why iO?
We are a partner with broad, in-depth expertise. Our marketing, technology, strategy and content experts have years of experience, so they know like no other how to handle complex challenges.
That way, we don’t just help you create a strong brand, but we also help you:
Apply your theoretical brand design in practice in different ways;
Make the right technological choices to reach your target audiences;
Think strategically about the future of your organisation;
Focus on different channels to bring your message across in the most authentic way.
Great to meet you, we are iO
iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
Find out more about usHow can we help with your creative concepting?
We're excited to see how we can help you.