Campaign creation: capture your target audience’s attention ... And strike.

Campaigns & impact

The right campaigns help you generate more attention for your events, products and other commercial or informative peak moments. We come up with and launch successful campaign ideas, take care of the communication and measure the impact.

  • Turn your story into campaigns

  • Reach your audience

  • Find the balance between emotion and reason

  • Creative iO expertise to blend with your goal

  • Get the channel mix right

On this page

How iO can help you?

Every organisation has a story. Our experts help you reach your target audiences by threading that story through your campaigns correctly – including the right content, positioning, channels and messages. This will help you leave a lasting impression.

Got questions about campaign creation? Let us know.

A case with impact

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Creative work with Amnesty International

We try to make a difference for value driven clients, creating impact in meaningful projects with creative perspectives and empathy.

Case: No Hassle Campaign

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Brussels Airport campaign case story

We launched a billboard campaign in the Netherlands to raise awareness of Brussels Airport with Dutch travellers. Alongside the outdoor campaign, there was a local Facebook campaign, and a sales blitz targeting travel agents in the same regions.

Snackbytes | iO

Why go for iO to support your campaign creation?

The success of campaign creation lies in the perfect mix of channels, (returning) events and timing. Returning events like Black Friday or the holidays, the launch of a new product, a business or an employee anniversary? Campaigns cover peak moments on top of your always-on communication.

At iO, you can find all campaign-creation skills under the same roof, for campaigns dripping with stopping power that reach your target audience through the right channels (television, radio, or digital). These campaigns don’t need to be commercial – they can also focus on brand awareness or employer branding.

Our experts can count on creativity, marketing-technological skills (to use the full potential of marketing tooling, like programmatic buying) and the technology to activate through innovation – like with VR, games and tools to analyse the collected campaign data.

At iO, we have technology, strategy, content and marketing experts – who all combine their extensive knowledge and expertise to shape successful campaigns at important peak moments.

Time for year-round campaign creation for your brand?

Our campaign experts will launch your story and measure its impact.

iOUtrecht

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Great to meet you, we are iO

iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
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