Campaign creation: for campaigns that capture your target audience’s attention

The success of campaign creation lies in the perfect mix of channels, (returning) events and timing. Returning events like Black Friday or the holidays, the launch of a new product, a business or an employee anniversary? Campaigns cover peak moments on top of your always-on communication.

At iO, you can find all campaign creation skills under the same roof, for campaigns dripping with stopping power that reach your target audience through the right channels (television, radio, or digital). These campaigns don’t need to be commercial – they can also focus on brand awareness or employer branding.

Our experts can count on creativity, marketing-technological skills (to use the full potential of marketing tooling, like programmatic buying) and the technology to activate through innovation – like with VR, games and tools to analyse the collected campaign data.

At iO, we have technology, strategy, content and marketing experts – who all combine their extensive knowledge and expertise to shape successful campaigns at important peak moments.

When you go for iO, you go for an end-to-end partner. Meaning: a partner with years of marketing, technology, strategy and content experience.

We can make a difference with campaign creation, but we will also help you:

• Turn your brand story into captivating creative campaigns;

• Reach your target audiences on the right channels;

• Find the right balance between emotion and reason.