Campaign creation: capture your target audience’s attention ... And strike.
)
The right campaigns help you generate more attention for your events, products and other commercial or informative peak moments. We come up with and launch successful campaign ideas, take care of the communication and measure the impact.
Turn your story into campaigns
Reach your audience
Find the balance between emotion and reason
Creative iO expertise to blend with your goal
Get the channel mix right
Positioning campaign
By positioning your product or service with regard to an existing problem/situation/reality correctly, our experts give your brand positioning direction with a campaign. You will catch your target audience’s eye, showcasing your DNA internally and externally.
Brand awareness
Brand awareness is our recipe for visibility and growth. With innovative campaigns, we’ll give your brand a spot in your target audience’s collective memory. Armed with data and the right media mix, we’ll position your brand in the market – with your DNA in mind.
Activation campaigns
Online and offline activation equals working hard to maximise the experience. Both digitally and in real life, our activation experts will create moments that provide contact with the target audience, with the ultimate brand experience and relevant KPIs as the driving force.
Read moreCampaign strategy
Our experts help you discover how the campaign makes an impact and differentiates — and how it adds value to the people you want to reach.
Concept
The best story to tell in your campaign is usually one that matches the target audience's perspective — based on the strategy.
Brand assets
With powerful, distinctive brand elements — tone of voice, fonts, brand colours, and more — you make sure you always stay top-of-mind with your target audience.
Campaign management
A campaign doesn't stop when everything has been filmed, written, and edited. Constant monitoring, steering, and fine-tuning is also important — to keep optimising continuously.
Distribution
At least as important as an unforgettable creative concept is delivering the right message in the right way, and at the right time.
A case with impact
video: A case with impact
Creative work with Amnesty International
We try to make a difference for value driven clients, creating impact in meaningful projects with creative perspectives and empathy.
Case: No Hassle Campaign
video: Case: No Hassle Campaign
Brussels Airport campaign case story
We launched a billboard campaign in the Netherlands to raise awareness of Brussels Airport with Dutch travellers. Alongside the outdoor campaign, there was a local Facebook campaign, and a sales blitz targeting travel agents in the same regions.
)
Why go for iO to support your campaign creation?
The success of campaign creation lies in the perfect mix of channels, (returning) events and timing. Returning events like Black Friday or the holidays, the launch of a new product, a business or an employee anniversary? Campaigns cover peak moments on top of your always-on communication.
At iO, you can find all campaign-creation skills under the same roof, for campaigns dripping with stopping power that reach your target audience through the right channels (television, radio, or digital). These campaigns don’t need to be commercial – they can also focus on brand awareness or employer branding.
Our experts can count on creativity, marketing-technological skills (to use the full potential of marketing tooling, like programmatic buying) and the technology to activate through innovation – like with VR, games and tools to analyse the collected campaign data.
At iO, we have technology, strategy, content and marketing experts – who all combine their extensive knowledge and expertise to shape successful campaigns at important peak moments.
Time for year-round campaign creation for your brand?
Our campaign experts will launch your story and measure its impact.
)
)