E-detailing in the life sciences

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In this crowded and competitive environment amidst reduced budgets, pharmaceutical and life sciences companies must resort to new strategies to significantly improve the efficiency of their direct-to-physician marketing initiatives. As such, e-detailing came fully into effect.

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Why E-detailing?

E-detailing helps modern pharmaceutical companies build brand awareness and facilitate sales in a sector with reduced budgets and increasing competition. Pharmaceutical companies often leverage their large sales forces to engage with HCPs, e-detailing makes that process more efficient and therefore cheaper.

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