Primagaz & iO: a shared journey of growth and success

Patients now expect 24/7 quick and relevant answers to their medical questions. But instead of trawling through Google search results, they're increasingly turning to ChatGPT or Perplexity with their health queries: "What should I do about heart palpitations?" But are they then reaching your healthcare institution, or an unreliable source of information?

Your website complies with all WCAG guidelines. Congratulations! But can you also put your hand on your heart that a 78-year-old patient with low digital literacy understands how to adjust their medication schedule? Or that a foreign-speaking mother knows how to make an appointment for her child? Accessibility goes beyond technical compliance - it's about truly comprehensible care for everyone.

Do you recognize this? Campaigns that take a lot of effort but don’t deliver the desired results. Or communication that doesn’t really connect with the student experience.  In this webinar, you’ll discover how real student insights and journey maps help you make sharper choices and strengthen your strategy. 

Receiving a cancer diagnosis. Waiting for results. Your first visit to the hospital after a heart attack. These aren't ordinary 'customer journeys' - they're emotional rollercoasters where fear, hope, and uncertainty play the leading roles. Yet many healthcare institutions approach digital communication as if it's ordering a pizza. Time for a different approach.

Does this sound familiar? Your visual identity is eight years old, it all looks a bit outdated, you've set a new strategic course, but a complete rebranding feels like a big step. Or maybe your creative agency is asking to change everything, but you don't want to lose your recognizability? Stop doubting, start making the right choice.  In this webinar, we show how to decide between an evolution or a revolution in your brand image with concrete cases from both international brands and Dutch SMEs that faced the same choice you do now.

How do you keep growing without losing your platform?  Digital growth has been the aspiration of modern organisations for years. But with growth come new challenges: systems become more complex, costs spiral, the demand for speed and flexibility increases whilst customers simultaneously expect an effortless digital experience. Therein lies the crux: how do you continue growing as an organisation without your digital platform becoming uncontrollable? How do you ensure everything remains secure, scalable and manageable? And how do you avoid falling behind in a world where AI, regulation, and customer expectations are developing at breakneck speed?  This tension – between ambition and reality – is what we call the growth paradox. During Light Up, we'll unravel this paradox and you'll hear from our experts and guest speakers how to maintain strategic and technological control over digital growth. This way, you'll learn how to build a platform that remains agile, precisely when everything is changing. 

YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.

Today, many developers mainly use AI for basic code completion. But AI can do so much more: speed up entire workflows, boost quality, and make teams more productive. This webinar shows you how to move from simple use cases to fully-fledged AI-powered development workflows. 

Together with Pioneer, we developed an advanced Shopware platform featuring a intelligent product matching tool.