Infinite opportunities: Dorien Gevers (Carglass)

Putting customers first while automating processes. It might sound like a paradox, but in 2025 it's one of the most effective ways to elevate your organisation's Customer Experience. Streamlining operations through automation frees up your team to concentrate on what truly matters: delivering standout service and creating memorable customer moments.  Join us on 9 October and discover how combining automation and AI maximises impact on both business outcomes and Customer Experience. 

AI-driven search, TikTok, Instagram, YouTube... The search landscape is changing fast and for the first time in years, Google’s position is being challenged when it comes to organic search. Google isn’t being replaced – we’re seeing diversification. It’s not an either-or, but a both-and story. Adapt your SEO strategy to these changes to strengthen rather than hinder your efforts.   In this white paper, our SEO experts share insights and practical tips to future-proof your SEO strategy and work on GEO (Generative Search Optimisation). 

Content is powerful in marketing and communication. Our experts have a knack for creating everything from television ads, copy, video & photography.

If you work in marketing, you’ve probably come across Google’s E-E-A-T by now. It stands for Experience, Expertise, Authority and Trust—and it’s fast becoming a must-have if you want to stay visible and credible online. It’s no longer a question of whether you meet the standard, but how well you do that.  And it’s not just Google that cares. AI models like ChatGPT also favour helpful, trustworthy, human-focused content. Oh, and your actual website visitors? Same story.  At the heart of it all is your audience. E-E-A-T is about creating content that truly speaks to them. It’s a shift away from keyword stuffing and box-ticking, and towards delivering real value—content that answers the needs behind the search. These days, it’s not just about showing up in search results. It’s about being relevant, reliable and worth the click. 

Are you a performance marketeer, e-commerce manager or marketing lead? Then increasing ROAS and optimising your marketing spend is undoubtedly part of your goals. Affiliate marketing and marketplaces are powerful channels that boost your conversion and result in an average ROAS of 500+.  Register for our free webinar on Tuesday, 24 June at 10.00 am and learn from experts Nadifa Jama and Niels Meijer how to achieve your objectives with affiliate marketing and marketplaces. You'll gain insights into building affiliate partnerships, tactics, trends and tools.  

By creating a seamlessly connected digital environment, iO helped VRT lay the groundwork for a strong and lasting partnership.

More channels, more personalisation, smaller teams, shrinking budgets and ever-higher quality standards? It sounds like an impossible challenge for today's marketer. Yet thanks to AI, concepts like Content at Scale and Content Supply Chain offer a way forward. Here’s how.  This article is originally published on marketingreport.nl

Turn (anonymous) website visitors into qualitative sales qualified leads (SQLs)

Set your budgets and plans with these essential insights, tips, and tools.