Are you fed up with boring marketing too?
Our attention spans are shorter, we skip commercials, and we click from video to video all the time. When consumers are bombarded with an avalanche of content every day, how can your brand stand out? Ruth Nys explains how to do creative content marketing without falling into the same old boring marketing tactics trap.
Ruth Nys, Strategy Director Content
2023 is not just another year. In light of current economic and social developments, being smart and trying new things are the key differentiators for success. Managers in marketing, innovation, and digital domains now need to step up their game to achieve their goals for 2023.
The recently published 2023 Opportunity Report is packed with insights and advice to give your business the edge. This online session takes things even further.
- The Content Marketing & Web Editing Conference is for everyone who wants to get more out of content. For example, how can good content generate sales, reduce costs or generate a more positive image? And which trends are just hot air, and which trends are unmissable?Read more
Conversation managementConversation management is not only important, it's indispensable in today's digital world. At every stage of the customer journey, your customers of today and tomorrow are looking for accurate information or answers to their questions — and they want them as quickly as possible.Read more
Accelerating your business in 2023Looking for smart ways to achieve your digital, innovation and marketing goals? Join us to discover the opportunities for 2023 in our free online event.Read more
Who is the best marketer in Brabant?On Wednesday 19 April 2023, the third presentation of the Beste Brabantse Marketeer (Best Brabantian Marketer) award is set to take place, hosted by Brabantian expert organisations Studio Lauda, Markteffect, Licht and EnoRm. The aim? To put Brabant’s finest marketer up on stage, as well as the best up-and-coming marketing talent and the best Brabantian marketer Social Impact. iO is the proud main sponsor of this special, annual election.Read more
Radio advertising - turbo charging your successAn easy way to increase the impact of your advertising is to advertise on the radio. Radio advertising stimulates online search behaviour and has a greater reach than through other media.Read more
Interactive video for the static marketerInteractive content engages people with choices, questions, and options. That’s no different with interactive video — in stark contrast to traditional video, which is linear and forces the viewer to watch passively.Read more
Why email marketing still worksWhether you’re a small business or a large multinational, it’s worth considering email marketing.Read more
Does video have a place in your B2B content strategy?Is your content strategy already harnessing the power of video? Video is everywhere. Every month, 1.7 billion unique visitors watch at least one video on YouTube, and visual social media such as Instagram and TikTok are extremely popular. B2B is not immune to this. With the rise of video can we expect to see the decline of the copywriter and the arrival of the video content creator? It's not so black and white, thankfully. But, as marketers say, as a company it’s always better to respond to trends so you don’t get left behind. And video has long ceased to be a 'throwaway' trend. How can you integrate video into your content strategy? And what are the benefits?Read more
Ruth NysStrategy Director Content
For the past 25 years, Ruth Nys has been exploring the publishing and marketing industries inside and out - as a strategist, creative strategy director, editor-in-chief and publishing consultant. Determined to bring an end to boring marketing, she avidly advocates for high-quality content to engage audiences with and build brands on. After all, creativity is the cure for boredom.