Are you fed up with boring marketing too?
Our attention spans are shorter, we skip commercials, and we click from video to video all the time. When consumers are bombarded with an avalanche of content every day, how can your brand stand out? Ruth Nys explains how to do creative content marketing without falling into the same old boring marketing tactics trap.
Ruth Nys, Strategy Director Content
- Read more
The power of branded podcasts recognised with four Lovie Awards for iORead more
Webinar: the future of data-driven content strategyA content strategy is often based on your own insights and those of the client. At iO, we like to link data to this that confirms or corrects those assumptions. In this webinar, data expert Michael will show how he generates the right data to build his strategy based on keyword and competition analyses and content dashboards, and what a data-driven content strategy will look like in the future.Read more
Radio advertising - turbo charging your successAn easy way to increase the impact of your advertising is to advertise on the radio. Radio advertising stimulates online search behaviour and has a greater reach than through other media.Read more
Interactive video for the static marketerInteractive content engages people with choices, questions, and options. That’s no different with interactive video — in stark contrast to traditional video, which is linear and forces the viewer to watch passively.Read more
Does video have a place in your B2B content strategy?Is your content strategy already harnessing the power of video? Video is everywhere. Every month, 1.7 billion unique visitors watch at least one video on YouTube, and visual social media such as Instagram and TikTok are extremely popular. B2B is not immune to this. With the rise of video can we expect to see the decline of the copywriter and the arrival of the video content creator? It's not so black and white, thankfully. But, as marketers say, as a company it’s always better to respond to trends so you don’t get left behind. And video has long ceased to be a 'throwaway' trend. How can you integrate video into your content strategy? And what are the benefits?Read more
Creative campaigns strengthening brand equity and warming heartsPropane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!Look at this client story
Getting a foothold in the Walloon marketiO helps Torfs, the Flemish shoe giant, to position itself better in the Walloon market and as a fashion player. Read more about this case.Look at this client story
Ruth NysStrategy Director Content
For the past 25 years, Ruth Nys has been exploring the publishing and marketing industries inside and out - as a strategist, creative strategy director, editor-in-chief and publishing consultant. Determined to bring an end to boring marketing, she avidly advocates for high-quality content to engage audiences with and build brands on. After all, creativity is the cure for boredom.