Webinar: From clicks to answers: is your analytics ready for AI?
More and more website visits are not made by humans, but by AI agents. The result? Your analytics no longer reflect reality, your SEO strategy becomes outdated, and you are measured on metrics that may soon be irrelevant. In this webinar, we’ll show you what is changing now – and what you can do before you fall behind.
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AI traffic is rapidly changing how your website is viewed, interpreted, and measured. Clicks are decreasing, but AI still uses your content to generate answers – without this being reflected in your analytics. In this webinar, you will learn what zero-click and AI traffic concretely mean for your data, why your current reports may be misleading, and which metrics and actions you actually need. Companies that optimize now are cited more often and convert better; those who wait will fall behind.
What zero-click and AI traffic really mean for your funnel
Which KPIs are important and how to track them in Google Search Console and Google Analytics 4
Which experiments you can start tomorrow to gain an advantage
Which cases deliver success – and which mistakes cost money
How to involve the right people internally and embed this in your workflow
How to visualize your own AI/bot traffic using a demo dashboard
Digital marketing and e-commerce leads, analysts, and managers responsible for growth and data. Especially relevant for professionals in retail, finance, energy, and B2B/public sectors who notice their metrics changing due to AI traffic and want to know how to anticipate these changes.
As an experienced marketing analytics engineer with over 10 years of expertise in digital marketing, Aljosja combines data engineering knowledge with strategic marketing insight. He focuses primarily on the Google stack, developing complex data architectures and automated reporting solutions. His multidisciplinary background enables him to develop data strategies that are not only technically robust, but also deliver tangible business impact.
As a driven web analyst, Lisa helps companies maximize their digital potential. With a background in communication science, she combines technical expertise with strategic insight. Acting as a bridge between technology and business, she transforms complex data into concrete business results. Her passion lies in uncovering optimization opportunities and creating measurable impact for organizations.
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