PIM MarTech Fest 2023: The Future of Marketing with AI, Big Data, Marketing Mix Modelling and ChatGPT

Date
October 12, 2023 at 14:30 - 19:00

Find out more about interesting and practical applications of the latest tech trends in AI, Big Data, and ChatGPT in marketing and learn how to revolutionise your organisation with Marketing Mixed Modelling. The leading marketing community PIM (Platform Innovation Marketing), in collaboration with iO, invite you to the tech event for innovative marketers: PIM MarTech Fest on October 12, 2023.

Tickets: via Platform Innovatie in Marketing (PIM)

MarTech Fest
The ultimate event for marketers that embrace the latest tech trends

The PIM MarTech Fest takes place on 12 October at iO Campus in Amsterdam, between 3:30 pm and 7:00 pm. Kicking off with a keynote from Rodger Werkhoven at 4:00 pm. Rodger is a pioneer in the development of generative AI models, which led to the successful launch of DALL•E 2 and ChatGPT thanks to his contribution. As Executive Creative Director at iO, Independent Creative Director at OpenAI, and co-founder of CollaborAitors, Rodger has pushed the boundaries of AI-generated art and created an award-winning AI animated film.

Lightning talks & exclusive Expert Marketplace

The programme includes two lightning talks from Joost van Velde (Founder KTC) and Lars van Tulden (iO). These 15 minute talks are packed with expert insights from the fields of AI and Data. They will change the way you look at marketing and marketing tools forever. And it’s not just talks, you’ll also have the opportunity to discuss how to use the biggest trends and technology in the iO Expert Marketplace with three exclusive in-depth sessions. The event will close with networking and drinks.

The program

3.30 pm – Reception at iO Campus Amsterdam

4:00 pm – Keynote: 'AI will not replace you. A person using AI will' from Rodger Werkhoven

4:30 pm – Q&A with Rodger

4.45 pm – Lightning talk: 'Increase your turnover without raising your marketing budget with Marketing Mix Modelling' with Lars van Tulden

5:00 pm – Lightning talk: 'Deepen your customer insight: the use of Generative AI for synthetic personas in Marketing and Innovation' with Joost van de Velde

5.30 pm – iO Expert Marketplace – expert led break-out rooms

6.15 pm – Drinks & Connect

Register & tickets via PIM

The MarTech Fest 2023 is organised by marketing community PIM, Platform Innovation Marketing. Admission is free for PIM members. Not a member? Contact PIM. You can find more information about the event and tickets on the PIM website.

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