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Rebuild or redesign? How do you know what your website really needs?

Price
Free
Language
Dutch

Your website feels outdated. You’re getting fewer conversions than expected. Managing content is taking up more and more time. And meanwhile, SEO, AI search and accessibility requirements are only becoming more demanding. 

It’s easy to jump to the conclusion: it’s time for a new website. 
But is a rebuild really what you need? 

Abstract image of wavy, layered patterns in beige, brown, and blue tones, resembling a geological cross-section or marble texture.

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New website or a new perspective? 

In many organisations, the call for a new site isn’t a diagnosis — it’s a symptom. The real challenge often lies elsewhere: in the user experience, content structure, conversion performance, technical foundations, or even your brand positioning. 

In this webinar, you’ll learn how to decide whether a redesign, a rebuild or a completely new site is the right choice. No heavy technical content — just a practical session packed with relatable situations, clear insights and a proven approach to backing up website decisions with data, user insights and business goals. 

What you’ll learn 

  • How to identify what kind of problem your website actually has 

  • When a redesign is enough — and when a rebuild or a new build is needed 

  • Which signals point to UX, content, conversion or technical issues 

  • How to base website decisions on data rather than assumptions 

  • A practical framework to make smarter future website investments 

Who is this webinar for? 

This webinar is aimed at marketing and communications leads, digital managers, product owners and website managers responsible for a website or digital platform — and unsure about the next step. 

Working on a redesign, rebuild or a completely new platform? This session will help you ask the right questions before you start building. 

Sarah Goris

Head of Fast Moving, iO

Sarah supports organisations through complex website and platform projects. She combines user insights, data and business goals to determine which digital investment will have the greatest impact. She doesn’t start with the solution, but with the key question that needs answering first: what does your website really need right now?