How to tackle business challenges through marketing automation


Do you want to build an effective marketing strategy? Marketing automation should be at the top of your list. What started in 2015 as a purely technical solution for streamlining processes has become a solid foundation for any marketing plan. And guess what: you can also use it to tackle your business challenges. During this event, we fed you insights into the possibilities for your brand or organisation.

1. Best practices & learnings in (marketing) automation

Denis Vandepitte, Automation teamlead – iO Antwerp

2. Hoe Carglass® evolueerde naar een datagedreven aanpak

Dorien Gevers, E-mailmarketeer - Carglass

3. RevOps - Automatiseer meer dan je marketing

Steven Van Duyse, Strateeg - iO

4. Hoe Streamz customer-journeymarketing inzet

Kim Van Ingelgem, CRM & automation manager - Streamz

5. Strategy, KPI’s & frameworks

Tim Karpisek, Digital strategist - iO

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