How to tackle business challenges through marketing automation

Date
26 January 2023
Location
Campus Antwerp

If you want to set up an effective marketing strategy, you can no longer get away with skipping marketing automation. What started in 2015 as a somewhat technical solution to streamline processes, has now grown into an essential component of every marketing plan. Marketing automation can even help with your business challenges. Find out what that means for your brand or organisation!

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How can marketing automation help you deal with the business challenges of your brand or organisation? Here's how you'll find out:

12:30 – 13:30 – Welcoming & lunch
13:30 – 13:35 – Word of welcome
13:35 – 14:05 – Best practices & learnings | Denis Vandepitte (team lead marketing automation, iO)
14:05 – 14:30 – Case: 5 years of marketing automation for Carglass | Dorien Gevers (e-mail marketeer, Carglass)
14:30 – 15:00 – Break
15:00 – 15:25 – RevOps | Steven Van Duyse (strategist, iO)
15:25 – 15:55 – Case: How streamz benefits from customer journey marketing | Kim Van Ingelgem (CRM & automation manager, Streamz) & Denis Vandepitte (team lead marketing automation, iO)
15:55 – 16:20 – Strategic model / KPI model | Tim Karpisek (strategist, iO)
16:20 – 17:30 – Drinks & networking

This event will take place at iO Campus Antwerp, on the 26th of January, 2023. Will you join us?

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