Modern sales and marketing with HubSpot

October 19, 2022 at 10:00 - 11:00

The way customers make purchasing decisions is changing fast. Too fast, for many organisations. It's becoming increasingly difficult for entrepreneurs to adapt to this evolution. In this webinar, Steven Van Duyse (Senior Business Strategist at iO) explains how you can transform into a truly sales-focused organisation. By streamlining your sales and marketing teams, you prepare everyone for a new way of selling — in terms of data capture, contacting, and influencing.


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The following topics will be discussed:

  • What is account-based marketing (ABM)?

  • What is RevOps?

  • What profiles and skills does a sales-focused organisation need?

  • Which tools can help you grow faster?

  • How do you build a strong strategy for first-party data collection?

Do you also want to equip your sales and marketing processes for the future? Then join Steven Van Duyse's session on 19 October.

Steven Van Duyse
About the author
Steven van Duyse
Strategy Director

Being someone who prefers the hunt over the catch, Steven is the person to talk to for result-driven solutions to operational challenges. At iO, he merges strategy with sales - leaving every organisation with a team tailored to their needs.

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