Webinar: first-party data collection with HubSpot


The cookieless future is coming. Soon, marketers will no longer be able to collect third-party data — so they need to find new solutions to balance data collection, privacy, security, and customised user experiences.


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In this webinar on 6 December 2022, Evelyne Berden (Team Lead Marketing Automation at iO Campus Herentals) will teach you how HubSpot can answer the challenges of the cookieless era.

In this webinar, you’ll learn:

  • The basics of HubSpot: what is it and what does it do?

  • What new features does the platform have?

  • Why is it important to collect first-party data?

  • How do you start first-party data collection in HubSpot?

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