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In this webinar on 6 December 2022, Evelyne Berden (Team Lead Marketing Automation at iO Campus Herentals) will teach you how HubSpot can answer the challenges of the cookieless era.
In this webinar, you’ll learn:
The basics of HubSpot: what is it and what does it do?
What new features does the platform have?
Why is it important to collect first-party data?
How do you start first-party data collection in HubSpot?
- The digital landscape is in constant motion. We’re in the midst of one of the biggest shifts of the last couple of years. The days of third-party cookies are numbered, consumer expectations keep changing, and data collection and privacy regulations are becoming more strict by the day. Some parts of the industry are sitting idly by, for now, but we believe that now is the best time for organisations to act. Start developing a strong first-party data strategy now, and get a head-start on your competition.Read more
First-party data strategy: the core of your organisationThe digital landscape will change significantly with the elimination of third-party cookies and the introduction of new European legislation. Advertisers will have to innovate and make the way that they market themselves more sustainable. First-party cookies and a review of the customer relationship are key to this.Read more
iO: Your strategic HubSpot Diamond PartnerWe help you solve digital challenges and nurture digital growth through strategic implementation and consulting services. Find out how we work.Read more
Modern sales and marketing with HubSpotThe way customers make purchasing decisions is changing fast. Too fast, for many organisations. It's becoming increasingly difficult for entrepreneurs to adapt to this evolution. In this webinar, Steven Van Duyse (Senior Business Strategist at iO) explains how you can transform into a truly sales-focused organisation. By streamlining your sales and marketing teams, you prepare everyone for a new way of selling — in terms of data capture, contacting, and influencing.Read more
All about inbound marketing with HubSpotWhich types of marketing are sure to serve your organisation well, instead of only making things harder? If you are consciously aiming for quality B2B leads, then inbound marketing makes up the proper course. In fact, this goes for digital marketing in general: approximately 90% of all B2B research is conducted via digital, online sources.Read more
Why HubSpot should be included in your advertising strategyThird-party cookies are disappearing, Facebook targeting options have all but vanished, and Facebook and LinkedIn Message ads are no longer available in Europe. In short, targeting and personally addressing your target group are becoming increasingly difficult. Companies will have to rely on first-party data and alternative targeting options. And HubSpot could play a big role in this.Read more
How does HubSpot streamline your inbound marketing?HubSpot has an established reputation at iO for marketing automation and it’s also useful for inbound marketing. Find out why here.Read more