Crucial for your marketing in 2024: Google Consent Mode V2

Date
February 15, 2024 at 09:00 - 10:00
Price
Free
Language
Dutch

The marketing world is changing faster and faster, with a new update or new guidelines to discover every day. Google Consent Mode version 2 is an upcoming update from Google that aims to help website owners comply with increasingly stringent privacy legislation (AVG/GDPR). This implementation is mandated by Google from March 2024. So be sure not to hesitate and get informed in this webinar so that you can set up the right actions in preparation.

Google Consent Mode V2 has a major impact on cookie banners and website tracking. That means businesses will have to make certain adjustments to build target audiences and run remarketing campaigns via Google Ads, Floodlight and Display. If you as a marketer do not do this before March 2024, you will no longer be able to use these features. Considering 56% of businesses use remarketing campaigns to reach potential customers, we better get on this.

In this webinar, you will discover:

  • Where did Google Consent Mode V2 come from?

  • All the ins and outs about Google Consent Mode V2

  • How to continue using remarketing and Google Ads.

  • How to get more realistic insights into marketing performance

  • How to better understand user behaviour and website performance

  • How to comply with the new regulations and still retain your current functionalities

Don't miss this opportunity to equip yourself with the knowledge and tools you need to meet the challenges of the Google Consent Mode V2 update.

About the expert:

Erik van Delft - Marketing Analytics Engineer

Erik, an experienced Marketing Analytics Engineer with iO's Data & Intelligence/Marketing team, has a focus on Google Analytics, Google Tag Management, Looker and BigQuery | Google Cloud. He has successfully optimised digital marketing and data strategies for companies such as Signify, Dyson and AkzoNobel.

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