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Start reading: some of our latest insights publications

Whitepaper
Insights 2023 - from Employer Branding to Recruitment
How do you win the war on talent? That requires strong employee brands and super-smart, creative campaigns. Only, how do you do that for your brand? You will read about it in our Insights 2023 - from Employer Branding to Recruitment. A mix of case studies and experts from the field. We tell you what it takes to entice your target group to apply for a job with you. Kirsten de Roo; author of the book 'Personnel shortage starts with yourself' also shares what is needed to bind and, above all, retain talent.
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Whitepaper
Successful digital transformation: 5 pitfalls you should avoid
Globally, only 30 percent of companies successfully implement digital transformation. This is because digital transformation touches every aspect of a business: from people and processes to infrastructure and customer relationships. The key to a successful transformation is to pay attention to all these aspects - but that doesn't always happen.
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Whitepaper
How to build an effective content marketing strategy
Producing content is a tactic everyone seems to rely on these days. Many organisations are creating content today — they have blogs, are active on social media, and might even publish their own magazine. But the underlying, supporting strategy? Something you rarely come across.
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Whitepaper
Flawless content migrations
Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change?
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Blog
Digital transformation: 5 statements that point to potential problems
Digital transformation touches every aspect of a business: people, processes, infrastructure, and customer relationships. Most problems that arise during a transformation process often have their origins in one or more of these aspects. How can you be alert to this?
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Blog
Everything you need to know about Consent Management Platforms (CMP)
Organisations often store user data on their websites and apps, usually in the form of cookies. But every organisation has to be transparent about how they handle this data, and let users know if their data is shared with external parties. A Consent Management Platform (CMP) can help with this. We'll tell you all about it in this blog.
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Blog
Opinion article: Will our marketing plans ever be free of the 'gamble'?
Summer is slowly changing into autumn, the annual cue for the opening of the "budget season." Time to fire up the roulette wheel; redistribute marketing investments on gut feel, driven by the resources provided by management. Or are you doing it differently this year?
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Blog
'Get a taste of AI' #2: Generative AI in practice - How to create business value from day 1
When you understand AI’s full potential you can use it purposefully. But how do you translate the versatile possibilities of AI into the specific context of your everyday business operations?
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Start reading: deepdive into one of our dossiers

Start reading: iO in the press

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Congratulations, you are successfully subscribed!

Start reading: some of our latest insights publications

Insights 2023 - from Employer Branding to Recruitment

Successful digital transformation: 5 pitfalls you should avoid

How to build an effective content marketing strategy

Flawless content migrations

Digital transformation: 5 statements that point to potential problems

Everything you need to know about Consent Management Platforms (CMP)

Opinion article: Will our marketing plans ever be free of the 'gamble'?

'Get a taste of AI' #2: Generative AI in practice - How to create business value from day 1

Start reading: deepdive into one of our dossiers

Dossier: Marketing automation

Dossier: B2B - Turning B2B challenges into solutions

Dossier: Public Brands

Dossier: Marketplaces

Dossier: Personalisation

Dossier: Brands & society

Dossier: SEO strategy

Dossier: Video marketing

Dossier: Infinite Opportunities

Dossier: E-commerce

Start reading: iO in the press

The power of branded podcasts recognised with four Lovie Awards for iO

11.11.11 chooses iO as digital partner

iO study: majority of retail chains missing out on local SEO benefits

iO awarded 'Agency of the Year' at the Grand Prix Content Marketing 2023

iO creates future-proof look for Assuralia

iO named the most customer-focused digital agency in the Netherlands

iO appoints Rachel Vermeulen as Managing Director of Campus Eindhoven

iO and Arteveldehogeschool say it’s time for more diversity in tech