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We will keep you up to date with the latest developments around iO and our work, industry insights and blogs by our marketing specialists, strategists, technologists and creatives.
Start reading: some of our latest insights publications
- How do you win the war on talent? That requires strong employee brands and super-smart, creative campaigns. Only, how do you do that for your brand? You will read about it in our Insights 2023 - from Employer Branding to Recruitment. A mix of case studies and experts from the field. We tell you what it takes to entice your target group to apply for a job with you. Kirsten de Roo; author of the book 'Personnel shortage starts with yourself' also shares what is needed to bind and, above all, retain talent.Read more
Successful digital transformation: 5 pitfalls you should avoidGlobally, only 30 percent of companies successfully implement digital transformation. This is because digital transformation touches every aspect of a business: from people and processes to infrastructure and customer relationships. The key to a successful transformation is to pay attention to all these aspects - but that doesn't always happen.Read more
How to build an effective content marketing strategyProducing content is a tactic everyone seems to rely on these days. Many organisations are creating content today — they have blogs, are active on social media, and might even publish their own magazine. But the underlying, supporting strategy? Something you rarely come across.Read more
Flawless content migrationsDo you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change?Read more
Digital transformation: 5 statements that point to potential problemsDigital transformation touches every aspect of a business: people, processes, infrastructure, and customer relationships. Most problems that arise during a transformation process often have their origins in one or more of these aspects. How can you be alert to this?Read more
Everything you need to know about Consent Management Platforms (CMP)Organisations often store user data on their websites and apps, usually in the form of cookies. But every organisation has to be transparent about how they handle this data, and let users know if their data is shared with external parties. A Consent Management Platform (CMP) can help with this. We'll tell you all about it in this blog.Read more
Opinion article: Will our marketing plans ever be free of the 'gamble'?Summer is slowly changing into autumn, the annual cue for the opening of the "budget season." Time to fire up the roulette wheel; redistribute marketing investments on gut feel, driven by the resources provided by management. Or are you doing it differently this year?Read more
'Get a taste of AI' #2: Generative AI in practice - How to create business value from day 1When you understand AI’s full potential you can use it purposefully. But how do you translate the versatile possibilities of AI into the specific context of your everyday business operations?Read more