Clarissa Filius on Search Intent and Local SEO 

Putting customers first while automating processes. It might sound like a paradox, but in 2025 it's one of the most effective ways to elevate your organisation's Customer Experience. Streamlining operations through automation frees up your team to concentrate on what truly matters: delivering standout service and creating memorable customer moments.  Join us on 9 October and discover how combining automation and AI maximises impact on both business outcomes and Customer Experience. 

There is a large digital divide in Belgium: almost 40% of the population is considered digitally vulnerable. Moreover, almost 1 in 5 children in Belgium grows up in poverty. How do you deal with this inequality as a society, government or organization? How do you ensure that your products or services do not exclude anyone digitally? Poor access to digital services is so widespread that it requires a strong, collective approach. Only if brands, companies and government agencies join forces can we close this digital gap. That is why we are organising a warm and meaningful evening on e-inclusion together with Digital for Youth.

AI-driven search, TikTok, Instagram, YouTube... The search landscape is changing fast and for the first time in years, Google’s position is being challenged when it comes to organic search. Google isn’t being replaced – we’re seeing diversification. It’s not an either-or, but a both-and story. Adapt your SEO strategy to these changes to strengthen rather than hinder your efforts.   In this white paper, our SEO experts share insights and practical tips to future-proof your SEO strategy and work on GEO (Generative Search Optimisation). 

If you work in marketing, you’ve probably come across Google’s E-E-A-T by now. It stands for Experience, Expertise, Authority and Trust—and it’s fast becoming a must-have if you want to stay visible and credible online. It’s no longer a question of whether you meet the standard, but how well you do that.  And it’s not just Google that cares. AI models like ChatGPT also favour helpful, trustworthy, human-focused content. Oh, and your actual website visitors? Same story.  At the heart of it all is your audience. E-E-A-T is about creating content that truly speaks to them. It’s a shift away from keyword stuffing and box-ticking, and towards delivering real value—content that answers the needs behind the search. These days, it’s not just about showing up in search results. It’s about being relevant, reliable and worth the click. 

AI is more than just a hype. In this dossier you’ll discover how you can use AI to generate value for your organisation, with our collection of blogs, whitepapers, videos and more.

Are you a performance marketeer, e-commerce manager or marketing lead? Then increasing ROAS and optimising your marketing spend is undoubtedly part of your goals. Affiliate marketing and marketplaces are powerful channels that boost your conversion and result in an average ROAS of 500+.  Register for our free webinar on Tuesday, 24 June at 10.00 am and learn from experts Nadifa Jama and Niels Meijer how to achieve your objectives with affiliate marketing and marketplaces. You'll gain insights into building affiliate partnerships, tactics, trends and tools.  

AI4DEVS is the conference where AI and code converge. A day filled with practical knowledge, inspiring speakers, and valuable networking opportunities for developers working with or looking to start with AI technologies.  Are you interested in updates about the event, such as the programme and speakers? Then sign up for updates and stay informed. 

A brand's story is shaped by content. In the coming years it isn’t just about what content you create, but about how your brand retains authenticity and flexibility in an ever-growing digital landscape.    Platforms are diverse, audiences are fragmented, and attention spans are shorter than ever.  Today the central question is: "How can you be sure that your brand is communicating in an authentic and effective way?" It's about communication that doesn’t just connect with people, but actually touches them.   After reading this Insights Paper, you will have an in-depth understanding of the complexity of target audiences, the dynamics of platforms, the impact of AI, evolving content formats, and the value of content to brands.