Top-notch material for the federation of textile, woodworking and furniture industry
Fedustria, the Belgian federation of textile, woodworking and furniture industry
Capitalising on the interest in interior design and home decoration during the pandemic
A playful online and radio campaign generating traffic to the website fermgerief.be
It would be an understatement to say that visiting a showroom to get inspiration for your own home decor was rather challenging during the lockdown. It goes without saying that Fedustria was well aware of the issue. Instead of sulking, the professional association teamed up with iO to create a playful campaign distributed online and broadcasted on the radio. By displaying the products and services of its members and industry peers on their website, Fedustria encouraged Belgian consumers to spend more time on decorating their own beautiful homes and gardens.
All eyes on you … r lovely house
As outside forces kept you inside, the insides of your own home were quite frankly forced upon you. Although not necessarily unpleasant to shift your focus to the interior of your home, the circumstances weren’t pleasant at all. In spite of that, the pandemic granted us plenty of time to reexamine our interior – with all of its strengths and flaws –and question certain home decor choices. And truthfully, we couldn’t really deny it anymore. Some parts of our home were in serious need of renovation. By living at home 24/7, we quickly recognised the importance of living in a comfortable space.
As travel seemed like a long lost dream and a fancy car lost its desirability during the pandemic, the need to invest in a cozy home arose. The cherry on top? The lockdown offered us a golden opportunity to shop locally.
“Fedustria was very pleased with the collaboration. The creativity and digital skills of iO ensured that this campaign received the necessary publicity.”
Katja De Vos, Communication Officer at Fedustria
“Hi there! It’s me, your home”
Bearing this in mind, we came up with a playful concept: we portrayed a figurine in the shape of a house exclaiming that it did in fact deserve some upgrading, preferably with Belgian craftsmanship. By including the catchy slogan and providing the website link, we gave our campaign that extra splash of colour to draw consumers in.
To make this campaign as successful as possible, we combined online ads – such as website banners and social media posts – specifically catered to our target audience with more general radio advertising. Additionally, we provided POS material in the physical shops and showrooms, which was free – not unlike the website visibility. Our approach proved to be successful and we were once more reassured of the strength of combining online media and radio advertising.
And we are not the only ones over the moon about the campaign. Katja De Vos (communications officer at Fedustria) stated that “Fedustria was immensely pleased with the collaboration. The creativity and digital skills of iO gave this campaign the notability it deserved. Either way, home interior definitely increased in popularity during the pandemic. It’s hard to prove that this had something to do with the campaign, but it definitely played a role.”
- We developed a new online platform that functions as a website, webshop and sales tool for Uitgeverij Zwijsen, a leading publisher in education. Read more.Read more
A helping hand: an intuitive website for parentsWe redesigned the child benefit fund KidsLife’s website to make information easier to access and digest. Discover the case.Read more
Upgrade to Drupal 9 with easeDo you want to keep your Drupal website fast and secure? Then it's best to start planning your upgrade to Drupal 9 now. Our Drupal experts will tell you why this is a smart choice, how to go about it, and what benefits the upgrade will bring.Read more
5 benefits of Drupal for enterprise websitesMany large organisations find it hard to choose a CMS. Comprehensive websites need a lot of features that are not built into every system. We prefer Drupal, one of the most popular open-source CMS platforms for multinationals. Drupal offers many advantages to large organisations and multinationals, like BMW Motorrad, IFFR and Maastricht University. We’re happy to share them with you!Read more
User-friendly CMS and responsive websitesTilburg University had two important wishes for Tilburguniversity.edu, its primary channel for communication and recruitment: a new content management system and responsive websites. Intracto completely rebuilt the website in Drupal. Result: a user-friendly CMS for employees and students that was delivered in 2019.Read more
A multi-purpose content hubTo increase customer engagement and conversion, iO and MediaMarkt built a neatly integrated multi-purpose content hub.Read more
Digital transformation for real estate professionalsiO helped to digitally transform the BIV, the official Belgian institute for real estate professionals. Read the case and discover more about the project.Read more
Migrating from Drupal 7 to Drupal 9 for a better UXFind out how a refreshed Drupal 9 platform delivers better user experience and higher user engagement and satisfaction.Read more