Belgian sauce manufacturer Manna is refreshing its packaging and has asked iO to bring this to people's attention creatively. As a long-term partner, the blended agency has developed a brand campaign with a playful twist to increase brand awareness.
Manna needed a refresh for its product labels. To visually update them and anchor the brand name in the minds of the general public, iO developed a creative branding campaign.
"More than highlighting the new product labels, we wanted the campaign to raise brand awareness. We are confident that - thanks to iO's creative concept and media planning - it will make Manna an even stronger Belgian brand, known and trusted by many." - Philippe Deben , marketing manager at Manna.
Creating a tasty, top-of-mind brand experience
The hybrid campaign was launched last week and appears on relevant media through television commercials, out-of-home initiatives on campuses, online videos, and social media posts.
Under the well-known tagline 'Relax, pour sauce over it,' it playfully focuses on self-acceptance. The message is, 'As long as you feel good.' Just like the Manna sauces, which remain delicious – regardless of their looks. This way, iO increases brand awareness and puts Manna at the top of consumers' shopping lists.
Together for ten years, blending the coolest brand
Manna and blended agency iO have worked together for over a decade across the entire marketing spectrum. Because iO knows Manna as a brand and business inside out, the blended agency has successfully increased consumers' love for the brand in recent years.
"With the well-received campaigns and posts for Manna, we consciously tap into current events, always with a wink. And it pays off: people now choose the brand more consciously, which they might have bought before but didn't perceive as a beloved personality," says Nico Goossens , Senior Art & Design Director at iO.
About Manna
What started in 1935 as a brilliant idea to pickle herring has grown into a well-known sauce manufacturer. A family-owned business, Manna produces a wide range of hot and cold sauces and has even developed a patented system for easy and hygienic sauce distribution (Slotts). The sauce connoisseur not only distributes sauces in Belgium but also exports them to the rest of the world.
