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There’s been an evolution in the management team of blended agency iO's Herentals campus. Marco Merola, who was until recently Service Line Director Marketing, will be the new Managing Director. Tim Elsen , the former Managing Director, will take charge of business and operations across all Belgian campuses as Business Operations Director.
Marco Merola, the new head of Campus Herentals
The new Managing Director of iO Campus Herentals is Marco Merola, a familiar face to many. He started as an intern at iO in 2017 and grew to become Service Line Director Marketing. Bas Jespers (Country Director iO Belgium) is thrilled about Merola's appointment:
"Marco's new role perfectly illustrates what iO stands for: growth opportunities for our people, an unrelenting focus on clients, and in-depth business knowledge. I have full confidence in Marco as Managing Director, and I firmly believe that together with the updated management team and all our experts, he will continue to deliver solid work for our clients," he says.
Solid management team with trusted faces
As Managing Director, Merola will be supported by the campus management team. Jeff Maes (Service Line Director Technology) and Jessica Holt (Client Services Director) will continue in their current roles.
The rest of the management team has also been with iO for a while. Glenn Weuts will become Service Line Director Marketing, Bob De Kinder will direct strategy, content, and design as Experience Design Director, and Noortje Kuppens will start as Director Delivery & Services Technology.
A strong start to 2024
With new projects for clients like Brussels Airport, Primagaz, Alphabet, Bebat, and Tom & Co, 2024 is already off to a strong start. And that's good news for the 200-plus experts working at Campus Herentals.
"This campus is buzzing with energy. We got off to a strong start in 2024, and we have a lot of interesting events coming up. On 8 February, for instance, we're organising an inspiring meetup for which frontend experts should definitely sign up," said the brand-new Managing Director.
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Dossier: Marketplaces
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Dossier: Google Analytics 4
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Dossier: B2B - Turning B2B challenges into solutions
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Dossier: Marketing automation
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Dossier: Successful marketing budgets and plans
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Dossier: Holiday marketing: how to score as a brand with Black Friday, Cyber Monday, and Christmas
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Dossier: Get a taste of AI – Discover the endless possibilities of AI
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Dossier: Maximize your marketing efforts with HubSpot
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Dossier: Drupal. Why big brands rely on Drupal CMS.
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Dossier: Composable, the key to flexible business architecture
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Infinite opportunities: Steven De Deyne (Proximus)
"With digital transformation, you can deliver added value to your customers," says Steven De Deyne, Head of Media and Production Competence Center Proximus), it in this video.Read moreVideo
Infinite opportunities: Dorien Gevers (Carglass)
The Carglass website is a crucial platform, but other channels — digital and non-digital — are also very important in the omnichannel approach. Giving a personalised experience to every customer, with content tailored to their stage in the customer journey. Dorien Gevers (Email marketer at Carglass) explains every stage.Read moreVideo
Infinite opportunities: Leslie Cottenje (CEO Hello Customer)
The decision to digitise has to start from the customer, not from an internal, business perspective. That's what Leslie Cottenje, CEO of Hello Customer thinks. Technology can help improve customer satisfaction, but the human factor has to be central. She tells you all about her vision in this video.Read moreVideo
Are you fed up with boring marketing too?
Our attention spans are shorter, we skip commercials, and we click from video to video all the time. When consumers are bombarded with an avalanche of content every day, how can your brand stand out? Ruth Nys explains how to do creative content marketing without falling into the same old boring marketing tactics trap. Expert:Ruth Nys, Strategy Director ContentRead moreVideo
Transforming technology into a catalyst for innovation
How fast can you launch new products and services, scale up or scale down sales channels, or provide a better customer experience? The technical complexity of a business often determines its innovation speed. We look at how to transform the 5 key blockers in technology into accelerators for your business. Expert:Raymond Muilwijk, Center of Excellence Lead TechnologyRead moreVideo
Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2025.Read moreVideo
Video: Leaving no one behind digitally (David De Block)
In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.Read moreVideo
Challenger Stories: Brandt & Levie turns the meat industry on its head
For Brandt & Levie, responsible production is not an afterthought, but the core business. The Amsterdam sausage maker produces animal-friendly meat according to its own recipe — exclusively from well-kept pigs. An impactful story about sustainability in an industry that sometimes struggles to find it.Read moreVideo
Challenger Stories: Natuurhuisje protects local biodiversity
Natuurhuisje is not just a booking platform for holiday homes, it's a full-fledged climate company. Nature is at the heart of everything they do, and it's — in their own words — their responsibility to protect it. The booking platform is merely a means to that end. That's why Natuurhuisje donates part of its revenue back to local projects to improve biodiversity.Read moreCase
How to optimise and increase the conversion rate in specific target audience groups?
Maximizing ROI: iO's Approach to Boosting Conversion Rate in Beobank's Campaigns. Read the full story here.Look at this client storyCase
How to manage a range of websites while meeting client expectations?
Enhancing Digital Content Management for D'Ieteren Automotive's Websites? Read the full story here;Look at this client storyCase
How to use social networks to modernise your digital communication?
Modernizing Automotive Digital Communications: Unleashing the Potential of Social Networks. Read the story here.Look at this client storyCase
How do you convert festival- goers into active members of your community?
From Festival Wristbands to Online Accounts: Converting Festival-Goers with Effective Paid Media. Read the story here.Look at this client storyCase
How do you bring years of delicious creativity to life?
With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.Look at this client storyCase
How to guarantee swift intervention for water and gas leaks through a centralized business app?
Discover how we customised a business app that semi-automatically schedules the most efficient solution and produces quick reporting.Look at this client storyCase
How do you launch a completely new brand for a global leader in marine recreation?
Read how we worked with Brunswick to create a full branding and international go-to-market strategy to launch their latest brand Navan.Look at this client storyCase
How to future-proof and secure a European dealer intranet?
Discover how the JLR Gateway, built in Drupal, acts as a central hub for dealer communication, processes, and collaboration.Look at this client storyCase
How to present a unified brand story for multiple companies within the same group?
How do you tell a clear online story that pulls traffic towards your website if you represent multiple businesses? Read the case and find out.Look at this client storyCase
Freedom, self-reliance, and user-friendliness
Discover how the online presence of Firda was revamped with a new Drupal platform. With seamless integrations, simplified forms and an improved design.Look at this client storyCase
How a virtual museum highlights Flemish heritage
How do you develop a virtual experience platform that takes your customer experience to the next level?Look at this client storyCase
How do you make customers salivate for your brand again?
Find out how we helped cheese brand CAMBOZOLA reactivate its existing customers and attract younger generations. Read the case.Look at this client storyCase
How has fresh branding contributed to a stronger position in the market?
For Prowise, an interactive display and educational software expert, iO designed a new WordPress website complemented by a new brand voice and copy.Look at this client storyCase
Impacting the traveller and environment through technology
Brussels Airport: a look at the digital platforms iO built for the ultimate passenger experience.Look at this client storyCase
Realising growth through marketing
How iO convinces travelers to choose Brussels Airport for their next trip. Discover the marketing campaigns.Look at this client storyCase
Transforming the passenger experience through innovation & service design
New technology, internet-of-things and proof-of-concepts. Find out how iO is introducing innovation at Brussels Airport.Look at this client storyCase
How we put Brussels Airport on the map with influencer marketing
iO takes Brussels Airport to new heights with influencer marketing. Read how we did it.Look at this client storyCase
How does a leader in furniture hardware ensure GDPR compliance and cost efficiency for all their banners?
We ensured GDPR-compliant, cost-efficient cookie management for Van Hoecke's platforms using CookieHub. Read our success story.Look at this client story