Optimizely: Seamless integration of content, commerce, and marketing
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Optimizely is a digital experience platform (DXP) that integrates relevant content, commerce, and marketing. This way, organisations like yours develop e-commerce applications with a shopping experience that is seamlessly integrated. That's good news for your customers and their online experiences, but also for your conversion rates.
With Optimizely, you can segment, multivariate test, and personalise to your heart’s content — and that didn’t go unnoticed to well-respected research companies Gartner and Forrester.
A single all-in-one DXP
Cloud & data capabilities
B2B & B2C Commerce Cloud
iO: Optimizely Silver Partner
+20 experienced developers
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Why choose Optimizely DXP?
Optimizely is a very complete and user-friendly CMS — perfect for organisations with big ambitions and high demands for their experience. The intuitive interface allows both advanced and new users to manage content efficiently. The CMS is fully tailored to the marketing needs of organisations. For example, it allows marketers to manage both content and campaigns on the same screen.
Besides Optimizely CMS, you can also count on the platform for many other marketing, cloud, and commerce solutions:
Optimizely Intelligence Cloud & Data Platform (to scale experiments, innovate, and optimise experiences);
Optimizely B2B Commerce Cloud (to create meaningful experiences that your business customers can't miss);
Optimizely B2C Commerce Cloud (to create meaningful experiences that your customers can't miss);
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iO is your trusted Optimizely partner
As an Optimizely Silver Partner, iO is the perfect all-round business partner for all your Optimizely projects. Our experts will gladly show you how Optimizely fits best within your organisation, think along strategically, and translate that strategy into the right practical implementation.

The benefits of Optimizely
Together with our partner Optimizely and clients we raise the bar every day.
Fast and easy content management
With drag-and-drop forms, a WYSIWYG editor, and on-page editing, content management has never been easier than in Optimizely.
Experience-driven commerce
Create unique experiences with built-in tools such as Email Marketing, Event Triggering, A/B testing, and catalogue, customer, and order management.
Intelligent campaigns
Optimizely Campaign allows you to quickly and easily build landing pages for campaigns and promotions that connect with the customer journey.
Personalisation and optimisation
Test and personalise your content within the publishing stream without having to rely on developers.
Multiple sites, markets and locations
In Optimizely you manage all markets and brands in one place — with unlimited website domains, currencies, locations, and languages.
Advanced search
Limited search functions are often an obstacle on websites. Nothing could be further from the truth with Optimizely — use the most advanced search features for products and content on your website.
Our Optimizely expertise
Optimizely Silver Partner
20 developers with Optimizely experience
In-depth technical knowledge
Experience with large-scale Optimizely projects
Customers who rely on our Optimizely expertise:
Our Optimizely services
Development
Our specialised Optimizely teams develop both simple and complex Optimizely projects. In short sprints, we quickly deliver high-quality projects.
Integrations
Thanks to the Service API, Optimizely is easy to integrate with the (external) systems you’re already using today.
Advice
Not sure how Optimizely can add value to your organisation? We'll look at the options together and assemble a software package tailored to your needs.
Flexibility
Optimizely doesn't tie you down to a rigid structure. You get a set of blocks with which you can build pages yourself — without compromising on consistency or design.
Maintenance and support
We maintain existing Optimizely platforms with technical support: updates, security checks, performance monitoring, and more. Our experts are also there to answer any content-related questions and provide guidance.
Optimizely audits
We perform audits on different domains of your Optimizely platform. We take a close look at architecture, performance, code quality, and security — and give you clear, hands-on advice.
How can we be of service?
Already aware of your needs? Or do you have a specific question in mind? Let us know using the form below – or pay one of our campuses a visit!