Data & CRM for qualified and relevant leads
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How do you deal with data in the era of first-party data? You set up a flexible, scalable CRM tailored to the data you want to gather. But which knowledge and tools can help your marketers to convert prospects into customers through advertising, content, and data analytics?
What does iO do?
Every organization has its own story. Our experts help you reach your target groups by telling that story in a convincing way — with the right content and tone of voice, your story will leave a lasting impression.
Our iO experts combine their knowledge and expertise in technology, strategy, content, and marketing to shape conversations that solve problems and help customers.
CLM & loyalty
Customer lifetime management and loyalty programmes not only help you sell more. They grant insight into your customers' buying behaviour - allowing you to further personalise your offer. Our experts ensure that your target group chooses your services and products with the right tools.
Read moreData management & warehousing
Sizeable organisations can’t just get to work with huge amounts of data - often originating from different sources and rarely aligned. With data management and warehousing, you create order out of chaos. Our experts translate figures, databases, and all kinds of vague data into clear, actionable insights.
Read moreConsent Management Platforms (CMP)
Visitors to your website should know at all times what happens to their data and what cookies the website uses. This is not only an obligation of the GDPR legislation, but also a matter of transparency and security. A Consent Management Platform helps you do this.
Read more
Get more out of your marketing budget with a sustainable CRM
With CRM, you lay out the technical foundation for sales and marketing. It does that by linking the CRM technology to the right lead generation strategy and a built-in marketing approach. This also includes content that supports your marketing goals and data analytics that deliver relevant insights.
This approach will help you start an efficient dialog with your target audience — even if it’s meticulously segmented —and ensures that the users of your digital channels reach the next logical step.
When you use lead nurturing and lead scoring efficiently, you ensure optimal cooperation between marketing and sales. You generate detailed conversion data to accurately predict which profiles you expect to convert. If it’s used as a fully-fledged part of your CRM and data strategy, that's exactly what data can do for organizations.
Why iO?
When you go for iO, you go for an end-to-end partner. In other words: a partner with years of experience in marketing, technology, strategy and content. We don’t just wow our clients with radio and television advertising. We also help you:
Turn your brand story into captivating creative campaigns;
Reach your target audiences on the right channels;
Find the right balance between emotion and reason.
Time to make the right decisions, driven by data?
Our experts are looking forward to helping you out with data and CRM issues.
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