Radio & television: classic, efficient and a part of your media mix

Radio & podcast recording

Radio and television are timeless media outlets that offer a large reach. Radio and television ads can stimulate online search behaviour and help you reach more people than other media can.

Both types of ads are different in terms of cost, usage and reach, but just as efficient as other ‘traditional’ media. And on top these ads can be used on streaming services, podcasts, on-demand telly and other modern applications as well.

  • Experience with a broad range of brands

  • Ideal combination with online

  • Traditional yet highly efficient

  • Support from concept to production

  • In-house production studio

  • Blend of creative, audio and video teams.

On this page

Recording a TV commercial

Why trust in radio and television ads?

Modern applications like cinema ads, video ads on YouTube and audio ads on Spotify. Because they’re efficient ad media within anyone’s reach, radio and television are great ways to boost your sales, drive more traffic to your website or shopping location and generate long-term brand awareness. They do that just as well as modern channels.

Every day, we all seem to be turning our backs on ‘traditional’ media – but is that the truth? Popular television shows are timeless. Whether your target audience watches De Slimste Mens Ter Wereld, Wie Is De Mol?, Studio Voetbal or The Masked Singer, radio and television can help you find your target audience by putting your messages before or after the shows that reach them. Especially television ads can really tap into all the watcher’s senses, considering they combine both the visual and auditive aspects.

At iO, you’ll find experts in technology, strategy, content and marketing – who combine their extensive knowledge and expertise to help you make the right moves in radio and television. Using the right insights, advice, content and data analyses.

An exquisite production in Italy for Elvea

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We made a beautiful TV commercial with Elvea for the European market, from concept to production.

Lose yourself in the luscious beauty of the location.

Got questions about radio and television ads? Let us know.

Clients that love our radio & TV ads

Amnesty International
Brussels Airport
Bruxx - iO

Radio and TV ads are useful for building brand awareness. They can also be interesting as part of an integrated marketing mix for organisations that want to generate more website traffic.

Sam De Win, Executive Creative Director

Recording a video with Fatma Taspinar in the iO studio

What does an organisation that uses radio & television get?

  • Radio and television are classic examples of above-the-line communication, which allows your brand to get your ads under your target audience’s noses quickly and effectively.

  • Omnichannel and 360° communication offer your brand the option to repurpose your audiovisual ads across different media, possibly with a few adjustments. For instance, shortened versions of television ads can be used on digital, and social media.

  • Our experts know the media landscape like the back of their hand and will help you make the right choices concerning channels and time frames. All with your target audiences and needs in mind.

  • The auditive and visual potential of radio and television advertising can be seamlessly integrated into the experience of the watcher or listener.

  • Radio and television advertising trust in the power of repetition, allowing your messages to stick.

Primagaz - energy for the future

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Digital TV campaign

We created a series of 5 spots for a digital TV campaign with Primagaz.

They provide the energy, but it’s down to you to bring the atmosphere. Not for viewers with a sensitive disposition..:-)

Changing volume on car radio

Why iO?

When you go for iO, you go for an end-to-end partner. In other words: a partner with years of experience in marketing, technology, strategy and content. We don’t just wow our clients with radio and television advertising. We also help you:

  • Turn your brand story into captivating creative campaigns;

  • Reach your target audiences on the right channels;

  • Find the right balance between emotion and reason.

Radio advertising - turbo charging your success

How to reach a big audience with creativity and radio advertising.
Giving your online campaigns a smart boost.

Recording radio

How does iO work?

  • 1
    Everything starts with listening
    Listening to your story is our experts first assignment, no matter how much they have to say. Expect to meet a diverse group of experts. As your blended partner, we have specialists in every digital domain. Who knows which field of expertise is will unexpectedly add value to your project?
  • 2
    The journey begins: discover & analysis
    Are we going to work together? Then we want to get to know your organisation, your brand, your team, your customers and everything else, inside and out. We dive into your data, your documentation and your dashboards. Our analyses are solid and crystal clear. We're preparing. You can be sure that you will reap the benefits.
  • 3
    To the drawing board: define & design
    Have we got a clear picture of the situation? Then we will draft an equally clear picture of the solution. Together, we will define our collaboration process down to the smallest detail, from roadmap, technical set-up, working prototype to MVP. We engage every expert we need. Everything for a unique process, matching your wishes and needs.
  • 4
    Ready, set, go: build & implement
    And then there was... the real deal. In line with the agreements, frameworks and resources made, we work agile. Either as a project team for you, or in close collaboration with your own, internal team. On our campuses or as consultants embedded in your workplace. This intensive phase involves can take weeks, or even months, where we progress towards our goal.
  • 5
    Essential aftercare: run & optimise
    Are the fruits of our labours live and is the champagne uncorked? Our experts aren’t finished, because the next - important - phase is just beginning. Together with your organisation, we monitor performance, solve post-live issues and optimise where necessary. You can also count on us for training and troubleshooting long after going live.

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iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
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