What do our experts do?
We’ve got a great deal of in-depth expertise at iO — and we’d also love to help you with radio and television advertising.
Got questions about radio and television ads? Let us know.
Why trust in radio and television ads?
Modern applications like cinema ads, video ads on YouTube and audio ads on Spotify. Because they’re efficient ad media within anyone’s reach, radio and television are great ways to boost your sales, drive more traffic to your website or shopping location and generate long-term brand awareness. They do that just as well as modern channels.
Every day, we all seem to be turning our backs on ‘traditional’ media – but is that the truth? Popular television shows are timeless. Whether your target audience watches De Slimste Mens Ter Wereld, Wie Is De Mol?, Studio Voetbal or The Masked Singer, radio and television can help you find your target audience by putting your messages before or after the shows that reach them. Especially television ads can really tap into all the watcher’s senses, considering they combine both the visual and auditive aspects.
At iO, you’ll find experts in technology, strategy, content and marketing – who combine their extensive knowledge and expertise to help you make the right moves in radio and television. Using the right insights, advice, content and data analyses.
An exquisite production in Italy for Elvea
We made a beautiful TV commercial with Elvea for the European market, from concept to production.
Lose yourself in the luscious beauty of the location.
Clients that love our radio & TV ads
Radio and TV ads are useful for building brand awareness. They can also be interesting as part of an integrated marketing mix for organisations that want to generate more website traffic.
Sam De Win, Executive Creative Director
What does an organisation that uses radio & television get?
Radio and television are classic examples of above-the-line communication, which allows your brand to get your ads under your target audience’s noses quickly and effectively.
Omnichannel and 360° communication offer your brand the option to repurpose your audiovisual ads across different media, possibly with a few adjustments. For instance, shortened versions of television ads can be used on digital, and social media.
Our experts know the media landscape like the back of their hand and will help you make the right choices concerning channels and time frames. All with your target audiences and needs in mind.
The auditive and visual potential of radio and television advertising can be seamlessly integrated into the experience of the watcher or listener.
Radio and television advertising trust in the power of repetition, allowing your messages to stick.
Primagaz - energy for the future
Digital TV campaign
We created a series of 5 spots for a digital TV campaign with Primagaz.
They provide the energy, but it’s down to you to bring the atmosphere. Not for viewers with a sensitive disposition..:-)
When you go for iO, you go for an end-to-end partner. In other words: a partner with years of experience in marketing, technology, strategy and content. We don’t just wow our clients with radio and television advertising. We also help you:
Turn your brand story into captivating creative campaigns;
Reach your target audiences on the right channels;
Find the right balance between emotion and reason.
Radio advertising - turbo charging your success
How to reach a big audience with creativity and radio advertising.
Giving your online campaigns a smart boost.
- Propane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!Look at this client story
Infinite opportunities: Daan Simonis (Perfetti Van Melle)Creativity isn't just useful for building a strong campaign — it's essential. Daan Simonis (Global Media & Digital Marketing Director at Perfetti Van Melle) explains why this is the case and how a creative idea has a strong impact, especially on paid media platforms.Read more
Employer branding 101: how you can score with a strong employer brandA solid employer brand appeals to the employees of today, tomorrow, and yesterday. You attract the right candidates and retain talent. In this whitepaper you will learn how to approach employer branding campaigns from scratch — from strategy to concept and implementation.Read more
Do you take social media seriously?Social media as a marketing tool is often overlooked, despite their potential, they are frequently underutilised. Nevertheless, a strong social strategy and a brand-oriented focus are the keys to success on social media platforms.Read more
Building brands; yes you can!Social media extends way beyond performance and direct conversion. It's about building brands, building relationships with the target group and strategically distributing content on relevant platforms. Success requires belief in the power of social media and investment in knowledge building and daring to experiment.Read more
Who decides if your content has value?It is sometimes difficult to estimate which content is valuable and which is not because of the influence of subjectivity and different opinions in your marketing team. Fortunately, that responsibility lies entirely with the consumer. All you have to do is create a lot of content that is in line with your organisation’s values.Read more
Who sees which content? The algorithm decides.Less is more? Not when it comes to social media content. You need a lot of contact moments to get on the radar and stay there. Then the algorithm decides who sees which content.Read more
Banish content burnoutSometimes content marketers suffer from a content burnout: they don't know what to post or how to come up with creative content. The drip model offers a solution: take a look at the 'low-hanging fruit' within your organisation, sector and above all: your target group environment. With social posts that you write from the perspective of your target group, you always deliver engaging content.Read more