Pre-register for iO’s 2023 Local SEO Benchmark Report
Did you know that there is still plenty to gain for Dutch retail chains in terms of local SEO? And that they turn out to be hardly visible to product and service-related keywords in Google Maps? Actually, the local impression share for product keywords is 27% and only 1% for service keywords. This is where the chains regularly lose out to smaller local players.
To help provide valuable insights in this and more news & statistics related to local search, we’ll soon release the 2023 Local SEO Benchmark Report. Pre-register now if you want to be among the first to receive it.
What to expect from the Local SEO Benchmark
Google figures show that 76% of people who search for something locally on their smartphone visit the location within a day and 28% of these local searches results in a purchase.
Pre-register now and discover how well-known European retailers in key markets are performing in 2023.
Local search is booming
>50% searches is mobile
30% is location-related
350x more searches using the term 'nearby'
Striking results from iO’s benchmark study of 2020:
About 75% of all business listings is incorrect or incomplete
Less than 26% of retail chains has ever posted a Google My Business post
92% does not or barely answer customer reviews and questions
An exclusive sneak peek of 2023’s Benchmark report
Make sure your locations have the right presentation in Google Business Profile
Organize all location information consistently and optimised for Google
Be visible for important and distinctive products and services
Push promotions via Google Business Profile and relevant social media
Actively manage and optimize your local listings