Interactive video for the static marketer

Header Interactive video

Interactive content engages people with choices, questions, and options. That’s no different with interactive video — in stark contrast to traditional video, which is linear and forces the viewer to watch passively.

Download the whitepaper

You don’t need to be a technological mastermind or a strategic genius to use interactive video in your campaigns. All you need is an idea and a partner who has the necessary knowledge. An end-to-end agency, maybe. Wink.

In this whitepaper:

  • What is interactive video?;

  • Types of interactive video and usecases;

  • How to produce an interactive video that works;

  • Conclusion

Entertainment focused interactions extend the consumers time spent with a branded message by 15%, according to a study by Magna (part of IPG Media Lab).

In other words: interactive video is a golden opportunity to show your audience what your brand is all about — and guide them towards the next step in the customer journey.

Want to get started with interactive video? Our experts are glad to help you on your way. Contact us.

Related articles

Stay informed. Subscribe to our newsletter

iO respects your privacy. You can unsubscribe at any time.

 Or get updates & insights via our WhatsApp newsletter!