Press
Download the whitepaper
You don’t need to be a technological mastermind or a strategic genius to use interactive video in your campaigns. All you need is an idea and a partner who has the necessary knowledge. An end-to-end agency, maybe. Wink.
In this whitepaper:
What is interactive video?;
Types of interactive video and usecases;
How to produce an interactive video that works;
Conclusion
Entertainment focused interactions extend the consumers time spent with a branded message by 15%, according to a study by Magna (part of IPG Media Lab).
In other words: interactive video is a golden opportunity to show your audience what your brand is all about — and guide them towards the next step in the customer journey.
Want to get started with interactive video? Our experts are glad to help you on your way. Contact us.
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How can you give a B2B brand the necessary boost to its brand image?
Debic-FrieslandCampina and iO, positioning a love brand through branding campaigns and storytellingLook at this client storyCase
How do you bring a law firm to its full potential online and offline?
We helped full-service law firm Lydian rebrand, build a new website and set up an employer branding campaign. Read more about this case.Look at this client storyCase
How do you make the future of car lighting tangible as a leader in the automotive industry?
Light can be used to communicate and evoke emotion. iO brought Audi together with its ambassadors GOOSE for a creative, stylish dialogue about light.Look at this client storyCase
How do you spread the sustainable message of a European market leader?
Read more about our collaboration with Havep, the European leader in sustainably produced and environmentally responsible workwear.Look at this client storyCase
How to ease the workload of your customer service using a chatbot?
Find out how iO supported MediaMarkt’s customer service and brought it to life with four different chatbots in 2022.Look at this client storyCase
How PLUS motivated teens to apply for jobs using targeted social campaigning?
Understanding and activating youth culture made a PLUS recruitment campaign a great success: 178 potential new PLUSSERS in 6 weeks.Look at this client storyCase
How to translate brand values into engaging stories?
iO created a content strategy for Audi that gives the brand values an emotional charge through storytelling.Look at this client storyCase
How do you digitise 133.000 years of history?
In 60 historical windows, the Canon van Vlaanderen depicts Flemish culture - and we provided the interactive website.Look at this client storyCase
How do you support expats moving around the world?
Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence.Look at this client storyCase
How to combine rebranding and site redesign for a better user experience?
Creating a Cohesive Platform: Assuralia's Rebranding and Site Redesign for Enhanced User Experience Read the story here.Look at this client storyCase
How do you make port jobs more appealing?
For Port of Antwerp-Bruges, we brought a brand-new job platform to the market with a creative, multimedia campaign. Read more.Look at this client storyCase
Finding and offering the right location to turn a special event into a favourite memory
Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.Look at this client storyCase
How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client storyCase
Realising growth through marketing
How iO convinces travelers to choose Brussels Airport for their next trip. Discover the marketing campaigns.Look at this client storyCase
Clear communication & vision for stakeholders
Communication, internal & external, is important for Brussels Airport. Read here how iO supports the airport in this.Look at this client storyWhat we do
A content strategy that fits your customer journey
From creation to curation, launch and analysis – your content processes always rely on a strong content strategy created by digital experts.Read moreWhat we do
Branding & marketing strategy: tell your brand story convincingly
Take control of your brand story with a sophisticated brand and marketing strategy. Power to the people, right? Get to know iO's take on things.Read moreWhat we do
Get better results with a targeted communication strategy
Build a strong strategy for your business communication. iO experts will help you get your message to your target audience.Read moreWhat we do
Branding and communication strategy for your business
The modern consumer looks for brands they can connect to. Create brand value that aligns with your DNA – measurable and successful.Read moreWhat we do
Content marketing, use the power of inbound
With successful content marketing at the core of your inbound marketing, there are only winners. Not least due to relevant content and higher conversion. Learn how we can help your business case.Read moreWhat we do
Affiliate Marketing Management & Optimization | Specialist in Affiliate Marketing
The affiliate marketing agency: iO. Our services include affiliate management, optimization, audit, and development. Our specialists offer expert advice and comprehensive services. Contact us today for a personal consultation.Read moreWhat we do
Online games: a win-win situation
Add a little spice to your campaigns with interactive minigames. Excite your audience and collect valuable data!Read moreWhat we do
Use creative concepting to tell an engaging brand story
Creative concepting nests your brand and message firmly in the minds of your target group. How do you do that? Let our experts get you started!Read moreWhat we do
A strong brand design to inspire
A recognisable brand identity helps you get more revenue, stronger reputation and greater brand preference.Read moreWhat we do
Powerful content thanks to video and motion design
Social videos, television ads, animated explainers and anything in between: you can count on the specialists of iO agency.Read moreWhat we do
Radio and television ads, custom to your brand
Use radio and television ads to boost your sales and generate brand awareness. Find out how we can help you.Read moreWhat we do
Content and assets by the right digital experts
Content is powerful in marketing and communication. Our experts have a knack for creating everything from television ads, copy, video & photography.Read moreWhat we do
Event booths that match your brand identity
Make the perfect first impression with your booth at any trade show or event. Read on and discover how our expertise helps your business.Read moreWhat we do
Campaign creation to capture your audience's attention
Campaigns allow you to generate extra attention for your product, service, event or range. Our experts take care of creation & launch and measure the results.Read moreWhat we do
Live video: An integral part of every successful digital event
Our video experts help you maximise interaction with your target audience through live streaming.Read moreWhat we do
Better results on your online channels with our content audit
Analyze your web texts, images, and online channels for SEO, comprehensibility, structure, accessibility, and user focus.Read moreWhat we do
iO is your UX writing partner for happier customers
UX writing removes friction in every step of the customer journey — resulting in satisfied customers.Read moreWhat we do
Hit the right chord with catchy copywriting and web editing
With strong copywriting and thoughtful web editing, you give substance to your brand story. Our experts are happy to help.Read morePress
iO and Amnesty International make themselves heard for Write-them-VRIJdag
Read morePress
AkzoNobel unveils Colour of the Year 2024: Sweet Embrace™ with digital support from iO
Read morePress
iO brings the Port of Antwerp-Bruges’ digital twin to life with AI
Read morePress
iO creates future-proof look for Assuralia
Read morePress
iO study: majority of retail chains missing out on local SEO benefits
Read morePress
iO and M Leuven bring Flemish Master to life with AI tool
Blended agency iO gives history an extra dimension for visitors to M Leuven thanks to AI-driven web app.Read morePress
iO focuses on talent: Wouter Dolle becomes HR Director in the Netherlands
Read morePress
iO appoints Marco Merola as Managing Director on Campus Herentals
Read morePress
4 out of 10 Belgians are digitally vulnerable
Read morePress
Amnesty International Vlaanderen and iO put a human face on hope with ‘the power of the people’
Read morePress
Nagelmackers strengthens long-term relationships with a brand-new platform
Read moreWebinar
How do you implement a first-party data strategy for e-commerce?
The death of the third-party cookie. For a moment, it seemed like the world would end. But fortunately, there are alternatives for marketers and their organisations, including first-party data. A thoughtful first-party data strategy can help you build close relationships with your customers, create value, and streamline your marketing activities.Read moreWebinar
Crucial for your marketing in 2024: Google Consent Mode V2
The marketing world is changing faster and faster, with a new update or new guidelines to discover every day. Google Consent Mode version 2 is an upcoming update from Google that aims to help website owners comply with increasingly stringent privacy legislation (AVG/GDPR). This implementation is mandated by Google from March 2024. So be sure not to hesitate and get informed in this webinar so that you can set up the right actions in preparation.Read moreWebinar
E-inclusion: how to leave no one behind in the digital world
There’s a digital gap between our marketing personas and the real people we service. And that gap is significant: nearly 50% of the population is digitally vulnerable. How do you handle that as an organisation? And how do you make sure your products and services don’t exclude anyone from the digital world? Register for our webinar now and allow David De Block, Public Services Director at iO, to show you the “reason to believe”, so you can take action.Read moreWebinar
Webinar: Boost your online visibility and revenue with local search
Pretty much everyone has a smartphone these days, using navigation systems like Google Maps every day. Leveraging local search has never been this crucial to enhance online visibility and growth. Google reports that nearly half of all search queries on its platform (46%) have a local intent. You need to take advantage of that as a retailer. After all, you want potential customers to be able to find you, especially when you’re nearby. Sign up to join our exclusive webinar on local search to find out how to elevate your local presence.Read moreWebinar
Leveraging customer data in your marketing communications
With the ever-evolving laws and technology, reaching your target audience as a marketer is complex. In this webinar, we'll show you how to make the most of the customer data you already have. During the Dutch webinar on March 19, 2024, Evelyne Berden (Domain Lead Marketing Automation at iO Campus Herentals) explains how you can unlock customer data to take your marketing campaigns to the next level.Read moreWebinar
Ad Tech: Take your media strategy to the next level
Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts. Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.Read moreWebinar
SEO & TikTok: the dynamic duo for digital success
From libraries to Google to TikTok...in just a few decades, our source of information has shifted to unexpected places. Today, a whopping 40% of young people use TikTok as their primary source of information. Did you know that this platform is increasingly focusing on its own search function? This makes TikTok SEO an essential part of your digital strategy.Read moreWhitepaper
Corporate Social Responsibility (CSR)
Corporate Social Responsibility is more than a trend that all organisations have to jump on. It is a mindset in which everything revolves around the impact you have as an organisation on people, society, and the environment.Read moreWhitepaper
How do you target the untargetable? Approaching Gen Z
Gen Z is known as the most inaccessible generation ever. For brands and their commercial messages, at least. Gen Z grew up in the digital world, and the average member of Gen Z has a strong radar for brands with misleading messages or brands that communicate inauthentically.Read moreWhitepaper
The significance of data in digital marketing
Data help the marketeer implement digital marketing techniques in customer communication. But how do you use that data, exactly? And how can you enjoy the full force of data? In this whitepaper, we will show you how to optimise your customer and prospect communication through segmentation and personalisation. Moreover, we’ll show you how AI supports these processes.Read moreWhitepaper
No more marketingcookies: calculate the impact on your sales and visitors
Soon, third-party cookies will disappear. Use our calculator and get an estimate of the potential loss of sales and website visitors. You will also get tailored advice on the next steps to take to minimise that loss. Go directly to the calculator via the button below or scroll down for more background information.Read moreWhitepaper
How to develop a first-party data strategy?
But how do you get started with a first-party data strategy? What do you pay attention to? Can you still rely on third-party data? And which stakeholders do you best involve in this 'new' phase? In this whitepaper, we help you out.Read moreWhitepaper
A user-friendly self-service portal in 5 steps
Does your organisation spend a lot of time providing customers with support and service? Think about scheduling appointments, contract management, or changing customer data — exactly the kind of things you can digitalise in a self-service portal. Only, how do you go about it?Read moreWhitepaper
Composable Commerce: hype or here to stay?
The world of online commerce is becoming increasingly complex. Businesses need to be able to create appropriate and unique customer journeys across multiple channels. But this is proving to be quite a challenge for those still using traditional commerce platforms. Luckily, the world of online commerce is also constantly developing. When new and greater challenges arise, fresh solutions are created. Solutions like composable commerce.Read moreWhitepaper
Your channel mix only has value if you manage it effectively
To make your online business run smoothly, there are several aspects you can focus on. One of them is your channel mix. But how do you know if your mix is the right one? And do you stick to your initial choices or is it better to adjust your mix regularly? Channel management provides answers to these questions. Channel management involves monitoring and adjusting the entire channel mix of your business or client based on predetermined goals. You work on all aspects that ensure better results, at every stage of the funnel.Read moreWhitepaper
Download the "2023 Local SEO Benchmark Report"
For the 2023 Local SEO Benchmark, we analysed nearly 100,000 business locations in 36 cities in the Netherlands and Belgium, across 14 different industries. Curious about how the retail sector in the Netherlands and Belgium is doing in terms of Local SEO? Find out in our 2023 Local SEO Benchmark Report . Some key conclusions of the 2023 Local SEO Benchmark Report:Read moreWhitepaper
Increase your webshop turnover
Webshops have reached the status of shopping standard in the digital age. Users are just a few clicks away from their favourite items. Anywhere, at any time of the day, from the comforts of home. This is why online advertising on digital channels has become key to webshop owners: channels allowing you to maintain your margins and successfully activate consumers throughout the purchase process.Read moreWhitepaper
Sales, leads, goals: your guide to Performance Marketing
Performance marketing is a branch of marketing where you focus on results. Which results? How can you measure it and - more importantly - how do you achieve it? This is different for every organisation, but the potential of performance marketing to deliver results? That’s universal. The efficient combination of leads, sales and targets is crucial.Read moreWhitepaper
Get more revenue from Google Shopping with Google CSS Managed Service
In 2017, Google was fined €2.4 billion by the European Commission for abuse of power. The internet giant was pushing comparison websites (Comparison Shopping Services, or CSS) lower in search results with Google Shopping. That fine was bad news for Google, but good news for organisations looking to make more online sales.Read moreWhitepaper
Download the all-in-one social media checklist
For many organisations, social media is still a Pandora's box. Yes, they are useful online channels, and yes, we might need to have a presence there. But how exactly do you tackle that? What do you need to take into account? This helpful social media checklist will take you a long way.Read moreWhitepaper
Score on socials with the Social Benchmark Report 2023
When setting goals for social content campaigns, it's crucial to ensure they are achievable and have a tangible foundation. The iO Social Benchmark Report provides you with valuable insights into the world of social content performance, so that you can make data-driven choices to optimise your social content strategy.Read moreWhitepaper
Whitepaper: Discover the power of branded podcasts
Branded podcasts offer organisations the opportunity to reach and stand out to their target audience in a unique way. Learn more about creating a successful branded podcast in this whitepaper, and discover inspiring examples from the market.Read moreWhitepaper
Whitepaper: How to unburden your business with ‘first time right’ marketing execution
Ideally, as a (Digital) Marketing Manager, you focus on developing and executing your strategy to achieve your organisation's goals. But what if your strategic focus is constantly disrupted by operational issues?Read moreWhitepaper
5 insights from leaders in public communication
Effective communication between government and citizens is crucial in these rapidly-changing times. This whitepaper reveals five essential insights from some leading public communication professionals. Get inspired by these top leaders in the field and learn how to use branding techniques to powerfully communicate your story as a public organisation. After reading this whitepaper, you will knowRead moreBlog
Public brands must invest in a buffer for their reputation
In episode 1 of the Public Brands series: Tom van Laarhoven (UWV) and Anke Heun (Belastingdienst) on brand thinking in the public sector.Read moreBlog
We don’t campaign with advertising, but with content
The Police and the CBS (Central Statistical Office). Two household names in the Netherlands. They’re established brands. How do you manage them? Mirjam Otten and Mike Ackermans on brand thinking in the public sector.Read moreBlog
Ter Apel is not a brand asset
The IND (Immigration and Naturalisation Service) and the Netherlands Enterprise Agency (RVO). Two public organisations that are also brands. One is known to the general public, the other to a specific group. How do you manage them from a brand and communication perspective?Read moreBlog
Your organisation’s reputation is determined by your behaviour
In episode 4 of the Public Brands series: Jantien Eising from RDW (National Road Administration) and Maureen Wiersma from the CJIB (Central Judicial Collection Agency) on brand- and reputation thinking in the public sector.Read moreBlog
How Camp Amersfoort National Monument attracted 30% more visitors with a podcast campaign
With the podcast campaign The Missing SS Commander, iO and National Monument Camp Amersfoort succeeded in creating the branded podcast of 2023. Staggering download figures, rave reviews from listeners, an important contribution to Dutch war history and a 30% increase in visitors. Here are the important lessons we learned making the most celebrated Dutch branded podcast of 2023 in a long read.Read moreBlog
4 tips to develop a successful measurement plan
More and more organisations want to measure the return on investment of digital platforms accurately. But how do you develop a successful measurement plan?Read moreBlog
Our customers don't have a choice, so we take that obligation seriously
In episode 6 of the Public Brands series: Inge Rohde from CBR and Leonie van der Mark from AVROTROS talk about brand and reputation thinking in the public sector. Read the interview here or listen to the podcast.Read moreBlog
Building trust in a cookieless era
We all know third-party cookies, a marketer's bread and butter, are leaving the building. The cookieless future was irrevocably set into motion when Google decided to remove them completely by 2024. This presents us with the unique challenge of tracking an audience that does not only demand an excellent experience but is increasingly privacy-conscious, too – quite paradoxical, we know. You’ve probably also heard that first-party data is the way to go. So, how can you turn leads into returning customers and, more importantly, how will you procure their data? We suggest a trust-first marketing approach that focuses on excellent content to establish a relationship with customers and users, making them more inclined to share their data with you.Read moreBlog
Bing: a new search engine gateway to your target audience
Google is the unequivocal search engine market leader (and probably will be for a while). However, when it comes to search queries, there’s a challenger to that monopoly: Bing by Microsoft. In the last few months, Bing made some significant strides, moving from 1 in 20 search queries to almost 1 in 5. That growing influence and Bing’s market share are some aspects you should leverage in your digital strategies. You can ignore 5% of your potential visitors, but ignoring 18% of the queries that lead to your business would probably have a significant impact on your business – and not in a good way.Read moreBlog
3 valuable SEO insights from Friends of Search 2024
As an SEO specialist I had the opportunity to attend Friends of Search, a well-known SEO and SEA conference in Amsterdam. The event attracts at least 600 visitors annually and guarantees thought-provoking talks, an exciting award show, and a networking moment. I was immediately impressed by the international expertise presented by the other attendees during this eleventh edition, held on 21 March 2024. Discover 3 valuable SEO insights that stuck with me.Read moreBlog
Historical data export - Universal Analytics
Deadline for exporting Universal Analytics: 1st of July 2024 After the 1st of July 2024, it will no longer be possible to access data in Universal Analytics. Therefore, it’s essential to take timely action and export the data before that day. By exporting the data before the access is closed, you can gain valuable insights, store the data securely and take any further actions. It is wise not to do this at the last minute, as there may be obstacles, such as errors in extraction or technical challenges. To avoid potential problems, it is advisable to transfer the data in time to environment where it can be stored securely. That way, you can later use the data for further analysis or transformation purposes. By acting now, you can ensure that you don’t lose the valuable data and are well prepared for the future. So don't wait until the last minute - make sure you export the data from Universal Analytics before 1 July to a secure environment, where you can continue to use it.Read moreBlog
Why is always-on gaining ground over ad hoc campaigns?
In the marketing optimisation of larger iO clients - such as Brussels Airport and Lidl - we see a shift from ad hoc campaigns to always-on. There are a few logical explanations for this trend. And both the elimination of cookies and the focus on the customer experience (CX) have a lot to do with it.Read moreBlog
Here’s how to write better with AI
As a writer, should you embrace or fear generative AI tools like ChatGPT, Copilot and Gemini? The former for sure, the latter perhaps too. In any case, they make you an offer you can't refuse. So, hoist these rambunctious AI sailors on board and put them to work, but above all remain the captain of your ship.Read moreBlog
What is search intent? And why is it important for SEO?
When you look something up on the Internet, you always do so with a specific intention. Whether it's to gather information, compare products or actually make a purchase. Either way, you want to see results that match your intent as closely as possible. This intent - called search intent - is a crucial factor for both Google and marketers.Read moreBlog
iOS 18 and RCS: a gamechanger for brands and marketers
With the recent launch of iOS 18, the messaging service Rich Communication Services, or RCS, is finally widely available. This can have a huge impact on how brands and marketers reach their customers. In this article, we dive deeper into the ins and outs of RCS and why at iO, we believe that it will provide better experiences.Read moreBlog
Microcopy: small statements, huge impact
Did you know that the copy on a single button in your online shop can determine your conversion rate, even if it only contains one word? Few people think about this kind of microcopy, even though it can hugely impact the performance of your online platform or app. In this first blog post of our microcopy series, you will learn what microcopy is and why it matters.Read moreBlog
Give your brand an identity with your tone of voice
Your brand’s story may be great, but if you tell it in a way that puts everyone to sleep, you won’t leave a lasting impression. That’s why your brand needs an appealing and fitting tone of voice. In this blog post, you’ll learn why a tone of voice is important and how to outline one for your brand.Read moreBlog
Putting your brand on the map with an effective content strategy
There is a lot to consider when creating a content strategy. From determining your goals, and researching your target groups, to spotting content opportunities and measuring your results. How do you get started? And what should you consider? You'll find out in this blog.Read moreBlog
Marketing budget allocation for 2025: data driven or a roll of the dice?
For many marketers, allocating budgets for the year ahead is a real headache. Will you carry your budget over from last year – even though technology is evolving at lightning speed and the marketing world could look completely different tomorrow? Or will you follow your intuition and take a chance? Fortunately, data modelling exists allowing you to allocate your budget with the certainty that you are spending it in the right place, and at the right time.Read moreBlog
The energy transition is enormous, how do you make it personal?
How do you explain the energy transition? iO and Enexis developed a permanent campaign with smart tech and several storylines.Read moreBlog
AI is changing how we search and it is time for brands to face this head-on
The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens.Read moreBlog
AI & E-commerce: 8 tips for navigating the changing SEO landscape
There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.Read moreDossier
Dossier: Personalisation
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Dossier: E-commerce
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Dossier: Challenger Stories
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Dossier: Infinite Opportunities
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Dossier: Cookieless future
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Dossier: Video marketing
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Dossier: Marketplaces
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Dossier: Google Analytics 4
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Dossier: Public Brands
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Dossier: Marketing automation
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Dossier: Discover the power of branded podcasts
Read moreVideo
Infinite opportunities: Wies De Graeve (Amnesty International)
Amnesty International shines a light on issues that would otherwise remain in darkness. According to Wies De Graeve (Director Amnesty International) creativity is essential for this. It helps people see that there are solutions to the world's problems —and how they can help.Read moreVideo
Belgian Federal Public Service Foreign Affairs website, more accessible than ever before
How do we make our content accessible, so that every Belgian can find the information they need quickly and easily? The question came from the Federal Public Service Foreign Affairs and the answer? That came from iO. The result: a website that focuses on accessibility and presents the most important information in a crystal clear way.Read moreVideo
Challenger Stories: plant-based pioneer The Dutch Weed Burger
It's time to harness the primal power of Mother Ocean to end animal suffering and offer delicious food that regenerates itself — at least, if it's up to The Dutch Weed Burger. They stand for delicious, plant-based burgers made from seaweed, and in this video, Mark Kulsdom, Co-Founder & Managing Director, tells you all about it.Read moreVideo
Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2025.Read moreVideo
Challenger Stories: How Wakuli is turning the coffee chain upside down
When Yorick Bruins lived in Tanzania, he saw a problem: there are too many unnecessary links in the coffee supply chain, preventing coffee farmers from getting a fair price for their beans. He founded Wakuli: an organisation that brings quality coffee from the farmer to the consumer — in the shortest possible chain.Read moreVideo
Challenger Stories: Wild 'n Zilt targets a shortened North Sea chain
Hendrik Kramer is an Amsterdam-based fisherman and entrepreneur who wants to show that sustainable fishing pays off in the Netherlands. He does this by selling his fish directly to consumers with Wild 'n Zilt.Read moreVideo
Challenger Stories: Willicroft makes ‘cheese’ from beans and pulses
Research shows that not many people have a positive perception of plant-based cheese. Brad Vanstone wants to change that with his brand Willicroft on Amsterdam's Spiegelgracht.Read moreVideo
Challenger Stories: BayaBaya guarantees sustainability without compromise
With BayaBaya, founders Dirk Taselaar and Leon Daggenvoorde aim to take the plastic bottle out of the bathroom. Founded in 2021, the brand sells powdered concentrate for body wash with natural, vegan ingredients. Combine that concentrate with tap water and pour it into the aluminium refill bottle, and you've done your part, too.Read moreVideo
Challenger Stories: Hands Off wants to make plant-based chocolate the norm
Hands Off was founded in 2013 to turn the chocolate industry upside down. For example, founder Kitty Smeeten achieved a 42% CO2 reduction by replacing cow's milk with hazelnut praline.Read moreVideo
Video: Leaving no one behind digitally (David De Block)
In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.Read moreVideo
Challenger Stories: Brandt & Levie turns the meat industry on its head
For Brandt & Levie, responsible production is not an afterthought, but the core business. The Amsterdam sausage maker produces animal-friendly meat according to its own recipe — exclusively from well-kept pigs. An impactful story about sustainability in an industry that sometimes struggles to find it.Read moreVideo
Challenger Stories: Natuurhuisje protects local biodiversity
Natuurhuisje is not just a booking platform for holiday homes, it's a full-fledged climate company. Nature is at the heart of everything they do, and it's — in their own words — their responsibility to protect it. The booking platform is merely a means to that end. That's why Natuurhuisje donates part of its revenue back to local projects to improve biodiversity.Read moreCase
How can you turn a government instance into one of the country’s star employers?
The experts at iO made UWV an attractive employer thanks to this multi-channel employer branding campaign.Look at this client storyCase
How do you empower SME entrepreneurs to experience the power of smart energy solutions?
The ‘More with Energy’ campaign aims to inspire entrepreneurs and provide them with tangible tools to make their business more sustainable.Look at this client storyCase
How to optimise and increase the conversion rate in specific target audience groups?
Maximizing ROI: iO's Approach to Boosting Conversion Rate in Beobank's Campaigns. Read the full story here.Look at this client storyCase
How to manage a range of websites while meeting client expectations?
Enhancing Digital Content Management for D'Ieteren Automotive's Websites? Read the full story here;Look at this client storyCase
How do you convert festival- goers into active members of your community?
From Festival Wristbands to Online Accounts: Converting Festival-Goers with Effective Paid Media. Read the story here.Look at this client storyCase
How do you craft a captivating podcast journey for young train travelers?
Embark on a thrilling train adventure across the Netherlands with ‘Het Spoor Bijster’, a fuction podcast by the NS and iO.Look at this client storyCase
How does a smart vehicle configurator help for higher order value?
iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.Look at this client storyCase
How we blend technology and marketing for online pharmacy Farmaline
How does iO keep its long-term relationship with Farmaline fresh as a daisy? By mixing trust with a profitable synergy of tech and marketing services.Look at this client storyCase
How does a leader in furniture hardware ensure GDPR compliance and cost efficiency for all their banners?
We ensured GDPR-compliant, cost-efficient cookie management for Van Hoecke's platforms using CookieHub. Read our success story.Look at this client story