A world of e-commerce inspiration during Webwinkel Vakdagen 2023
29 & 30 March 2023
Free of charge
Organisations who wanted to accelerate the digital growth of their business in 2023, stay ahead in e-commerce, or were making plans to innovate their e-commerce landscape - all were welcome at the Webwinkel Vakdagen (Webshop Trade Days) to accomplish just that. To no one’s surprise, iO made an appearance at the event. At our booth we shared our e-commerce expertise across two days, in the form of compact Lightning Talks dedicated to sharing our (strategic- insights in e-commerce trends.
E-commerce trends
Would a composable commerce architecture suit my company? How do I select the best e-commerce tools and solutions for the e-commerce landscape? How can we position ourselves on marketplaces like bol.com and Amazon? And how can we boost our conversion with a data- and customer-driven approach?
To stay ahead in your industry, it is important that you stay up-to-date with relevant trends and developments in order to make the right choices. That is why, during our Lightning Talks at the Webwinkel Vakdagen, we gave attendees the opportunity to ask our experts questions about much-discussed e-commerce trends. Some of the topics we spent two days talking about? Local SEO, machine learning, marketplaces and conversion optimisation; as well as the right mix of channels, personalisation and tech subjects in general.
Check out the presentations of all iO Lighting Talks
Want to know what these trends mean for you? In that case, find the various presentations by our experts at the Webwinkel Vakdagen right here.
Online personalisation providing a measurable 10% conversion boost for Verf.nl
by Sietske Vaessen - CRO Consultant
Freedom in sales through composable commerce
by Bavo Janss - Software Architect
Rise of the (Google) machines: boost keyword research with Machine Learning
by Lars van Tulden - Data & Intelligence Consultant
Boost your sales through quality: award-winning affiliate marketing campaigns for Philips
by Tim van Hout - Affiliate Marketing team lead
Marketplaces: valuable to any brand strategy
by Sandra van der Meijs – Marketplaces team lead
10 ways to convert using microcopy
by Nicki Sannen - Senior copywriter
The risks - and success formula for - a successful webshop migration
by Bastian Schauer - Senior SEO Specialist
Freedom in sales through composable commerce
by Bavo Janss - Software Architect
Setting up a good e-commerce data strategy in a cookieless world
by Glenn Weuts - Head of Marketing Technology
How to profit from Google Shopping using Google CSS Managed Service
by Tim van Hout - Teamlead Affiliate Marketing
Get more out of your marketing budget with Marketing Mix Modelling
by Lars van Tulden – Data & Intelligence Consultant
Google Maps: navigate (more) customers to your physical store and webshop
by Clarissa Filius – SEO team lead
Inspired by our experts’ talks?
Couldn't attend the Webwinkel Vakdagen and have questions or would like to meet? Simply get in touch with us using business@iodigital.com or call +31 40 290 8979. Our experts will happily take it from there.
An e-commerce strategy winning over customers
Many companies are facing more and more issues of a dynamic, complex nature. For example, broad product ranges, diversity in customer groups or a B2B2C or D2C market approach. They often come combined with the desire to become more competitive in experience, service or to simply give advice, renew technology, be ready for tomorrow's customer demand or achieve a significant turnover improvement.
At iO, we understand better than anyone that in the competitive e-commerce arena, you want to be on top of your game in just about every area. And that a strong e-commerce strategy relies on more than just the platform, but also on:
A clear e-commerce vision and validated digital strategy
A design of the ideal customer journey, along with a smart, customer-driven marketing approach
A data-driven optimisation or renewal of the (technical) e-commerce landscape
So, a strong e-commerce strategy is the result of making (the right) choices. And is, along with a brand and marketing strategy, ultimately part of the overall go-to-market strategy. As an end-to-end agency, we assist companies across all stages of the journey. From the initial strategy to its translation into an effective customer journey, content creation, marketing and e-commerce technology.