Webinar: The power of predictive AI — Maximise your customer lifetime value

Why predictive AI is essential for your customer strategy right now 

In this webinar, you’ll get a clear, jargon-free look at predictive AI: what it is, why it matters right now, and how it impacts growth and retention. We’ll share how other organisations are using AI to keep customers longer, make smarter marketing decisions, and cut costs. You’ll also learn how to get started without any technical background and how to put real numbers on the value for your business. 

After the webinar, you'll know: 

• What Predictive AI is and how it works in a marketing context 

• Why Customer Lifetime Value is becoming the most important metric 

• How other companies are using AI to increase retention and revenue 

• Which first steps you can take tomorrow (without a technical background) 

• How to calculate the potential ROI for your organisation 

Who is this webinar for? 

This webinar is designed for marketing, e-commerce, and CRM pros who focus on growth, customer relationships, and getting the most out of their budgets. It’s especially relevant if you’re part of a medium to large organisation with an existing customer base — and even more so if your team is battling customer churn, rising ad costs, or limited personalization. Whether you’re a strategist setting the direction or a hands-on marketer in the trenches, you’ll walk away with practical takeaways you can use right away.