Navigating the iOS 17 update for marketers

November 14, 2023 at 12:00 - 13:00

Are you ready to navigate the ever-changing digital world and stay ahead of your competition? Join us for an exclusive webinar where we'll dive deep into the implications of the iOS 17 update for marketers like you.


Sign up for the webinar

With the introduction of the iOS 17 update, privacy restrictions on tracking in Safari are being implemented, which will impact the measurability of campaign results. Apple has removed tracking parameters from URLs in private browsing mode, making it challenging to track traffic sources and individual information.

Without access to valuable tracking parameters, gathering crucial insights about campaign success, audience responses, and conversions becomes more difficult. But fear not, because we have prepared an extensive session to help you navigate these changes and adjust your strategies accordingly.

In this webinar, you will discover:

  • How this update fits into the broader cookieless future narrative

  • Possible solutions, including relying on classic UTM tagging

  • Concrete examples and practical tips to make informed decisions and maintain a competitive advantage

  • Insights into future-proof tracking architecture

  • How to adapt your strategies to minimize potential disruptions

 Don't miss this opportunity to equip yourself with the knowledge and tools you need to tackle the challenges posed by the iOS 17 update. So, register now for this upcoming webinar!

Glenn Weuts | iO
About the author/speaker
Glenn Weuts
Head of Marketing Technology - iO

As Head of Marketing Technology at iO, Glenn Weuts is absolutely in the right place. Convinced of the watertight truth that only data can offer — in combination with his profound knowledge of analytical tools and platforms — measuring and interpreting user data energises him every day. His output? Advice for sound marketing.

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