Webinar: #tiktokmademebuyit? Meet Generation Z

21 April, 9.30 am

Generation Z is one of the first generations to grow up in the digital world – have they already found their way to your brand? Flash forward to April 21st: iO Creative Director Clarck Masschelein’s webinar will take you on a tour of the world of Generation Z. Prepare to meet an entire generation of digital natives – we’ll teach you how to reach them through meaningful connections.

GenZ | iO

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Gaming influencers, eco-consciousness, cancel culture, TikTok & brand integrity – are you still with us? Few generations are leaving a mark on the digital world like the generation that grew up in it: Generation Z. How do you get them on board – permanently?

The fascinating individuals that make up Generation Z, born between 1995 and 2015, are slowly making an entrance into society, showing themselves conscious consumers. Just like generations before them, they adhere to principles of their own, be it in a unique, digital way. They expect quality, diversity, integrity and respect for privacy and data - all while coming off as authentic and at the user’s fingertips. Does your organisation meet all these requirements?

Now, even if you don't, you can still make it happen as long as you know where Gen Z’s priorities lie and how to address them in a natural way. During this webinar, iO expert Clarck Masschelein will take you through all the channels, trends, do's and don't's surrounding Generation S. He’ll leave you with ready-made tips to get to work. Digitally first and foremost, straight into the hearts of Gen Z.

Clarck Masschelein
About the author/speaker
Clarck Masschelein
Creative Director – iO

Clarck is Creative Director, full-time millennial en papa van twee Gen Alpha’s. Elke dag beweegt hij zich op het (digitale) speelveld van generaties. Zijn wapens: kennis van – en liefde voor – creatieve content, technologie en design.