Webinar: Life after Universal Analytics
Universal Analytics, Google Analytics 4's predecessor, will stop collecting data on 1 July 2023. That is what Google recently announced. In this English webinar Glenn Weuts, Head of Marketing Technology at iO, explains what exactly will happen and how to best prepare for a migration to a new analytics platform.
Google's announcement turned the marketing world upside down. After all, Universal Analytics is the most widely used analytics tool in the world.
Launched in 2012, the platform is now struggling to keep up in a world where new digital touchpoints are emerging every day. UA's successor — Google Analytics 4 — combines data from websites and apps, which is a great relief for marketers.
We will soon be able to use Google's latest, most privacy-focused analytics platform, and that was necessary: as it happens, Google Analytics was recently exposed to suspicion due to the rulings of an Austrian judge — who ruled that the platform violates GDPR legislation.
With Google Analytics 4, Google is focusing on scalability, privacy-centric measurement, machine learning, and better integration capabilities of the platform. The latest version of Google Analytics is thus fully future-proofed.
Do you also want to face the future with confidence? Then sit in on the digital session with Head of Marketing Technology Glenn Weuts. He will tell you all about the migration from Universal Analytics to another analytics platform.
Glenn WeutsHead of Marketing Technology - iO
As Head of Marketing Technology at iO, Glenn Weuts is absolutely in the right place. Convinced of the watertight truth that only data can offer — in combination with his profound knowledge of analytical tools and platforms — measuring and interpreting user data energises him every day. His output? Advice for sound marketing.
- For Google, Google Analytics 4 means a greater focus on scalability, privacy-centric measurement, machine learning, and expanding the platform's integration capabilities. This ensures the latest version of Google Analytics is all set for the future. In this dossier, you can read all about the platform's latest features, how to migrate from Universal Analytics to GA4, and what alternatives exist in the land of web analytics.
Are you putting off migration to Google Analytics 4? Choose digital migration todayWith Google Analytics 4 (GA4), it's time for the latest chapter in the Google analytics saga. The next instalment? 2023 – when universal analytics data collection will finally end for good. Interesting times for marketers and marketing managers. You’re better off starting the migration to GA4 today than putting it off until tomorrow. Read on to find out more about why you should start migration to GA4 today.
How well do you know today’s web analytics landscape?Alternatives to Google Analytics 4
Getting started with Google Analytics 4Universal Analytics, the older brother of Google Analytics 4, will stop collecting data in July 2023. In other words: marketers will need to find an alternative. In this whitepaper, we discuss the most recent version of Google's data analysis tool: Google Analytics 4.
Are the days of Google Analytics numbered?2020 and 2021 have been chaotic, to say the least. For digital marketers, 2022 is already off to a similar start. An Austrian judge ruled that the use of Google Analytics violates the GDPR. Considering that the tool has a market share of 85.2%, this has caused a lot of panic in the industry. However, before we start making rash decisions, it's time to look at the facts. Put all of those ideas of throwing your entire analytics stack out the window aside, sit down and read this.