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Annemarie van Gaal
Entrepreneur, columnist, non-executive director, member of the advisory board
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CTRL + SHIFT LIVE: Driving business growth through advanced business automation
Price
Free
Free
Language
Dutch
Dutch
Do you have the right tools and technology in place, but still struggle to achieve the business results you’re aiming for? Many organisations are heavily investing in business automation, CRM, AI and data, yet still find it difficult to make commercial growth truly predictable. Processes may be optimised, but teams, systems and insights often still operate in silos.
During CTRL+SHIFT LIVE, you’ll discover how to connect automation, AI and data into one intelligent revenue engine. We’ll show how marketing, sales, service and technology can come together in a connected growth system that enables better decision-making, more efficient processes and more predictable revenue growth. With keynote speaker Annemarie van Gaal, you’ll also gain a practical perspective on entrepreneurship and growth in a constantly evolving market.
An event you won’t want to miss!
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Register now
From isolated improvements to a unified growth system
Moving from isolated improvements to sustainable growth requires more than better tools or additional dashboards. It calls for alignment across data, processes and decision-making. Throughout the afternoon, we’ll guide you through three essential building blocks:
Commercial leadership that delivers: How to ensure marketing and sales work from the same insights, and how to steer performance using metrics that genuinely reflect growth, such as pipeline velocity and reliable lead scoring.
AI as an accelerator, not an end in itself: What AI can actually mean for your commercial process. From predictive models to smart automation, without it becoming complex or isolated, and always linked to concrete business value.
Technology that evolves with your organisation: How to connect systems logically and make scalable choices, so that technology supports your growth rather than holding it back.
What will you gain from this event?
By the end of the afternoon, you’ll leave not just with inspiration, but with clear direction:
A better understanding of where the greatest opportunities lie within your commercial ecosystem
Insight into how to better align marketing, sales and service
Practical examples of AI applications that deliver immediate value
The ability to make more informed decisions around tooling and architecture
Concrete starting points to make growth more predictable
Register now and discover how to move from isolated improvements to an intelligent revenue engine.
Programme
11:30 – 12:25 - Registration & lunch
12:35 – 12:50 - Opening: Mick Roovers (Strategy Director, iO)
12:50 – 13:50 - Keynote: Annemarie van Gaal (Entrepreneur and investor)
14:00 – 14:45 - Breakout session 1:
One revenue team, one truth. Why pipeline velocity starts with your data foundation – Steven Van Duyse (Strategy Director Automation iO)
Noud Faassen (iO) & Arjen Veerman (Budget Thuis)
HubSpot case study
14:45 – 15:10 - Break
15:15 – 16:00 - Breakout session 2:
The anatomy of a lead scoring model that sales actually uses - Justin van Tol (Strategic Lead Automation iO) & Guido Bruin (ABM Lead & HubSpot Strategist iO)
Raymond Muilwijk (Group AI Director iO)
AI in the inbox: curse or blessing? - Mark van den Berg (CMO Spotler)
16:15 – 18:00 - Networking drinks
Who is this event for?
It’s designed for professionals who are responsible for growth, or who directly influence it. From leaders in marketing, sales, service and IT to senior specialists working daily with processes, tools and data. Particularly within larger organisations (200+ employees), where multiple teams, systems and processes intersect, there is a growing need for greater alignment. Not just another optimisation, but a way of working where everything fits together and contributes directly to growth.
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Our partner
HubSpot
HubSpot is a leading CRM and CMS platform that helps businesses centralise marketing, sales, customer service and content management. It offers an all-in-one solution with tools for customer relationship management (CRM), marketing automation, lead generation, sales pipelines, customer service and website management via CMS Hub. With features such as email marketing, workflows, reporting, landing pages, SEO tools, live chat and a drag-and-drop website builder, HubSpot enables organisations to attract, convert and retain customers. Its strength lies in the seamless integration between CRM and CMS, allowing data, content and customer interactions to be managed from a single platform.
Location
iO Campus Den Bosch (Magistratenlaan 4, 5223 MD ’s-Hertogenbosch) is easily accessible by public transport (just a 10-minute walk from the station) or by car via the A59/A2. Parking is available at the station or in the Het Paleiskwartier car park, a five-minute walk away.
Speakers at this event
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