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About
As ABM Lead & HubSpot Strategist, Guido helps organizations bridge the gap between marketing and sales. He specializes in demand generation, account-based marketing and lead scoring models that don’t just remain on slides but are used by sales. With years of hands-on HubSpot experience and a no-nonsense approach, he challenges teams to look at leads, pipelines and growth differently — less volume, more impact.
Session topic
The anatomy of a lead scoring model that sales actually use.
80% of your leads are never followed up on. Not because sales are lazy, but because your lead scoring isn’t working. In this session, we’ll show you why most models fail and how to build one that sales actually trust and use. Expect challenging insights, live building in HubSpot and an approach that has an immediate impact on your commercial pipeline. Don’t miss this if marketing and sales in your organisation still operate in two different worlds.
Why your MQLs are probably worthless (and how to fix it)
Live: building a lead scoring model that sales actually use
The role of monitoring, experimenting and learning as a success factor
From marketing leads to a predictable pipeline, focus and RevOps