Drupal for multi-site brand platforms
10 May 2022
Multi-site brand platforms are the way to go when managing a lot of content in an orderly manner. For such a platform, you obviously need a CMS. And that's exactly where Drupal comes in. Here’s why Drupal is an excellent choice for multi-site brand platforms too!
How is a multi-site platform different from a website?
Well, a website is a collection of content under one domain name (e.g., iodigital.com) that provides information to different users on the internet. Websites come in all shapes and sizes and are an essential part of doing online business these days.
A multi-site platform, on the other hand, is a collection of websites that share certain features or functionalities. Think of a large multinational company that needs a separate website for each sub-brand or market. Multi-site platforms can be managed centrally, which greatly reduces the financial overhead and the amount of development hours.
What are the advantages of a multi-site platform?
A multi-site platform makes it easier for developers to stick to the well-known DRY principle: Don't Repeat Yourself. Because updates are sent out centrally, you don't have to spend as much time and energy on them, and you have more time left for other tasks with a larger impact. That’s a lot more efficient!
For medium to larger organisations, a multi-site platform is not only more efficient than a website, but also a lot easier to apply their branding consistently. Whether you have sub-brands for different products, audiences, or business units, a multi-site platform allows you to implement your style guide once and update it across all sub-brands as needed.
The bottom line is that a multi-site platform is often cheaper and more efficient than managing all your brand's websites separately. And since you only use one tech stack, new colleagues can also be trained more quickly.
Why is Drupal the right solution?
If you are looking for a CMS for a multi-site platform, you have many options. Make a choice that suits your project best. At iO, we often work with Drupal CMS, also when dealing with multi-site platforms. Here’s why:
Scalability: Thanks to its built-in performance features and modular structure, Drupal is highly scalable. That’s interesting for any size of organisation!
Multi-language: If you are considering a multi-site platform, you might need to manage content in different languages. That happens to be a piece of cake with Drupal 9!
Create, edit, and manage content: Thanks to headless, Drupal is the CMS of choice for multichannel solutions. Wherever your content needs to appear, Drupal makes it possible.
Bottom line? Drupal is the CMS of choice for future-proof organisations.
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