5 effective tips to improve your employer branding online

27 February 2023

Employer branding can be communicated through various channels, such as company websites, social media, employee benefits, and company culture. It is important for companies to focus on employer branding because it can have a significant impact on the success of the business.

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What is employer branding?

Employer branding is the way that a company presents itself as an employer to potential and current employees. It involves creating a positive reputation and image as an employer, which can attract top talent and help to retain current employees. A strong employer brand can help to attract top talent, improve employee retention, and enhance the overall reputation of the company.

How can online marketing help with employer branding?

Online marketing can be a powerful tool for building and promoting employer branding. Here are a few ways that online marketing can help with employer branding:

1. Company website

The company website is often the first point of contact for potential candidates, so it is important to make sure that it accurately reflects the company culture and values. This can be achieved through the use of high-quality images, videos, and written content that showcase the company's mission, vision, and values. It is also important to include information about employee benefits and career opportunities, as this can help to attract top talent.

2. Social media

Social media platforms such as LinkedIn, Twitter, and Facebook can be used to showcase company culture, share job openings, and highlight employee experiences. For example, companies can use social media to share photos and videos of company events, employee successes, and company culture. This can help to give potential candidates a sense of what it is like to work at the company and whether it is a good fit for them.

3. Job listings

Online job boards and career websites can be used to advertise job openings and provide information about the company and its culture. This can include information about the company's mission, values, and employee benefits, as well as details about the job duties and requirements. By providing this information, companies can attract candidates who are a good fit for the company culture and values.

4. Employee profiles

Creating profiles for employees on the company website or on professional networking sites can help to give potential candidates a sense of the company culture and the types of people who work there. These profiles can include information about an employee's job responsibilities, career goals, and personal interests, as well as photos and videos that showcase their personality and work style.

5. Blogs and articles

Blogs and articles can be used to share company news, culture, and values with a wider audience. Companies can use their blog or website to write about company events, employee successes, and other aspects of company culture. This can help to give potential candidates a better understanding of what it is like to work at the company and whether it is a good fit for them. In addition, blogs and articles can be shared on social media and other online platforms, which can help to increase the reach of the company's employer branding efforts.

Win the war for talent

As a modern employer, it pays to invest in the mental well-being of your employees. How? Read it in our whitepaper ‘Employer branding’.

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