Blended agency iO has appointed Camiel Baltussen as Commercial Director for all campuses in the Netherlands, effective immediately. For Baltussen, the new role is the natural progression from his time as Commercial Director at iO Campus Eindhoven.
12 years of experience at iO
With extensive experience in commercial positions at various organisations, Baltussen joined iO as Head of Sales & Marketing at Campus Eindhoven. In 2021 he took on the role of Commercial Director, and now the time is right for the next step: he takes the commercial leadership of the iO in the Netherlands.
Focus on building meaningful partnerships
As Commercial Director, Baltussen works closely with Country Director Maarten Voermans. With an abundance of experience in the sector, an extensive network, and solid commercial instincts, he says he is excited to take on this new challenge within iO.
"Our ambition is to develop our position as market leaders in the Netherlands in the coming years. We’ll do this by building meaningful partnerships with our clients and achieving strong results," says Baltussen .
"This is an important step in the evolution of iO as a blended agency. We are uniting our locally anchored campus approach with the in-depth knowledge our talents have across every discipline. Camiel’s appointment underlines our commitment to serving our clients in the Netherlands in the best possible way," adds Voermans .
iO is a blended agency . We help clients such as Audi, Worldline, Brussels Airport, Efteling and Eneco to sustainably shape and improve total brand experiences that leave a mark on people. By thoughtfully blending the right expertise – strategy, creation, technology, marketing, and data – and actively partnering with our clients. That’s how we advance digitally with our clients, for their customers.
iO (formerly Intracto Group) was founded in 2005 and works with local and international businesses, organisations and governments in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com